Bachelor’s Degree in Advertising and Public Relations

Bachelor’s Degree in Advertising and Public Relations

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Degree

Bachelor’s Degree in Advertising and Public Relations

School

School of Humanities and Communication Sciences

Campus

Moncloa Campus, School of Humanities and Communication Sciences

ECTS

240 ECTS

Language of instruction

Spanish, English

Language level: Level B2 in Spanish and English (the latter only for international groups).

If at the moment of admission the student does not have the required level of Spanish, we will provide additional courses in order to help them achieve it.

Places

150

PRESENTATION

The Bachelor’s Degree in Advertising and Public Relations aims to train students to a high degree of excellence so that they not only successfully enter the world of work, but can also choose between quality job offers where they can develop their full potential and talent.

Future professionals in the advertising, communication and public relations sector require theory-based and practical training in continuous and direct contact with the professional world and within an international environment.

The experience of the Universidad CEU San Pablo allows us to offer a leading and innovative teaching faculty that is committed to learning based on case studies, teamwork and an interest in and motivation for trends in the world of work.

Our students seek to work professionally in creative roles, as public relations executives, brand managers, designers, marketing directives, event organizers, even in professions that have yet to be established in a continuously evolving sector. Therefore, they opt for solid training in line with the sector and pursue training based on new career opportunities within the digital world.

WHY CHOOSE THE BACHELOR’S DEGREE IN ADVERTISING AND PUBLIC RELATIONS AT CEU?
  1. The Bachelor’s Degree in Advertising and Public Relations is designed to train the best professionals in a constantly evolving sector thanks to the systematic support of professionals and our methodology based on hands-on activities and case studies.
  2. Students can develop their creative and strategic planning skills to devise, develop and execute advertising and public relations campaigns on any medium, with a particular focus on the digital sphere.
  3. Our high rates of employability:
    • Our students enter the job market, working in quality positions within the sector: 85% of graduates are employed and 75% within the sector.
    • Our students now work in leadership positions within important organizations.
    • Many of our graduates are entrepreneurs with innovative companies specializing in new digital media.
  4. Our company internship agreements:
    • Compulsory subject worth 6 ECTS: students complete their studies with guaranteed professional experience on their résumés
    • We have the widest range of agreements –more than 1000– with companies, providing students with a huge variety of opportunities to choose the discipline that interests them most: advertising agencies, public relations consultants, communication departments, creative boutiques, media agencies, event agencies, etc.
    • Agreements with leading companies: Publicis, Sra. Rushmore, Weber Shandwick, Burson Marsteller. These agreements are the culmination of the academic background of the university and its experience in training in this sector.
  5. Our international vocation:
    • We offer more than 70 exchange agreements with universities in 25 countries in Europe and around the world, where our students can complete Erasmus or Bilateral programs as part of their degree.
    • The Universidad CEU San Pablo is also the only educational institution in Spain where it is possible to study the International Degree* (entirely in English).
    • In addition to these possibilities for internationalization, there is also the option of adding the International Bilingual Program between CEU and UCLA University Los Angeles, California y the International Bilingual Program between CEU and Boston University.
    • International Week is held each year for international students. During this week, 15 professors from different universities from around the world teach classes on communication-related subjects.
    *Except Language, End-of-Degree Project and Company Internships
  1. The largest selection of simultaneous degrees:
    • EYou can complete two university degrees in five years. The widest and most interdisciplinary selection, giving students the chance to simultaneously further their training.
    • You can study the Bachelor’s Degree in Advertising and Public Relations with: Marketing and Commercial Management, Digital Communication, Journalism, Audiovisual Communication, Humanities and Law.
  2. Theory-based and practical training in all subjects of the degree:
    • Methodology based on case studies
    • Programs such as De Cerca, Masterclass or Preparadores provide more than twenty professionals over the course of the year
    • La Agencia. An internal advertising agency formed by students where real-life campaigns are created
    • Small practical groups to facilitate experience-based learning, from 12 to 25 students.
    • Interconnected facilities with a 32TB shared storage system, equipped with 2 TV studios (one with a conventional set-up and one virtual), 2 radio stations, 3 editing and post-production suites, RTV and photography production areas, with free loan service
    • Fully updated technical equipment, with 23 HD-quality ENG video cameras and 4K and 360º formats.
    • Free equipment loan service and reservation of facilities for class work, end-of-degree project and personal study.
    • 4 graphic and digital design laboratories.
    • Audiovisual Center
  3. Fostering entrepreneurship: with the launch of the CEU Emprende Business Competition and the Entrepreneurial Club. This project, which works with a start-up accelerator, aims to promote entrepreneurial culture and develop the knowledge and skills needed to be an entrepreneur.
PROFILE OF NEW STUDENTS

Students on the Bachelor’s Degree in Advertising and Public Relations must be able to understand the role of communication in society and draw up and execute strategic communication plans and actions in the advertising and marketing sector as well as in corporate and business communication.

In specific terms, they must acquire the knowledge that enables them to:

  • Strategically and effectively resolve communication problems, whether advertising- or corporate-related.
  • Know the structure of the advertising, marketing and public relations sector and understand their changes: basic principles, elements, stakeholders and processes.
  • Know how to apply social and market research methods to be able to identify and analyze trends.
  • Initiate, plan and execute an advertising or corporate communication strategy in different contexts, whether commercial, business, social, political or corporate.
  • Initiate, develop and execute work based on creative processes.
  • Be familiar with communication resources and media, especially new technologies and digital media.
  • Be familiar with and use advertising and public relations language adapted to each context and medium, whether written or visual.
  • Have a critical approach to the role of advertising and public relations in society.
  • Develop the ability to work independently, ethically and as part of a team, with a proactive attitude and solid time management skills.

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Competences

The new Degree in Advertising and Public Relations is designed for the student to acquire a series of competences that will allow him or herself to successfully enter a professional career. The theoretical and practical teaching methodologies are aimed at achieving this. .

We highlight, among the important number of competences, those that are more specific: 

  • Ability to understand the principles of Advertising and Public Relations to distinguish and critically analyze the different forms and functions of persuasive communication. 
  • Ability to know the different agents and functions of the advertising, public relations and communication sector. 
  • To understand and apply research methods to the market analysis and audiences of organizations. 
  • To solve corporate and commercial communication problems in a strategic and planned way in any context and sector, as well as to initiate, develop and execute creative work independently within an advertising strategy. 

In a more general way: 

  • To train the student in the knowledge of the concepts, elements and fundamental theories in the studies of communication, as well as the characteristics and basic conditions of the communicative process. 
  • To train the student to be familiarized with communication networks, their structure, applications and services; and to produce and manage the image and the informative contents of the institutions, media and companies. 
  • To enable the student to analyze communicative messages and to understand the basic principles of written communication, as well as to know how to use language correctly in each of the specific areas of communication. 

More information about the competences in Spanish 

  • To train the student to design formal and aesthetic aspects in written, graphic, audiovisual and digital media, as well as the use of computer techniques for the representation and transmission of facts and data through infographic systems and photographic techniques. 
  • To train the student to understand the needs and motivations of the user in digital environments and to acquire the bases for the analysis, design, implementation and evaluation of a digital platform, as well as to know how to organize the information in the digital environment in order to make it localizable, and understandable to achieve a correct user experience, usability and implementation. 
  • To train the student to apply the basic principles of ethics and professional deontology in order to implement adequate and relevant communication and information that brings together public opinion in accordance with the fundamental values of democracy. 
  • To train the student to understand the basic principles of both universal and Spanish history, contextualizing the processes of historical change and the reasons that motivate them; and therefore to understand international society and its future challenges in order to develop the capacity for critical analysis of news about international reality in the media. 
  • To train the student to analyze and classify the critical problems posed by literary works, to distinguish the features of the genre to which they belong and to select the most appropriate bibliography of an author or a literary trend. 
  • To train the student to use, in the context of the discipline and professional performance, a modern language and its specific terminology with a B2 level (MCER). 
  • To enable the student to develop adequately and effectively business and multimedia projects (the structure of the digital medium, new trends and the elements of digital storytelling and its visualization) through entrepreneurship, and to have a global knowledge of the business organization and the communication sector. 

More information:

Syllabus

SYLLABI OF THE STUDY PLAN. Degree has been verified and authorised by the CAM in 2019

Course Syllabi download
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YEAR 1

Course
Ects
Course Principles of Advertising
ECTS 6
Course Fundamentals of Art and Design
ECTS 6
Course Theory of Communication and Information
ECTS 9
Course Language
ECTS 9
Course Fundamentals of Writing I
ECTS 6
Course Social Networks
ECTS 6
Course Contemporary Literary Movements
ECTS 6
Course Fundamentals of Photography and Aesthetics
ECTS 6
Course Contemporary World History
ECTS 6

YEAR 2

Course
Ects
Course Creative Thought
ECTS 6
Course Theory and Techniques in Public Relations
ECTS 6
Course Fundamentals of Writing II
ECTS 6
Course Production in Digital Environments
ECTS 6
Course Contemporary Spanish Literature
ECTS 6
Course Radio and Podcast
ECTS 6
Course Television and Video
ECTS 6
Course History of the Modern-Day World
ECTS 6
Course Communication and Marketing
ECTS 6
Course Political and Cultural Thought
ECTS 6

YEAR 3

Course
Ects
Course Advertising Creativity
ECTS 6
Course Advertising and Public Relations Language
ECTS 6
Course Structure of the Advertising and Public Relations Sectors
ECTS 6
Course Social Doctrine of the Catholic Church
ECTS 6
Course Social Research: Methods and Techniques
ECTS 6
Course Communication Management
ECTS 6
Course Contemporary Spanish History
ECTS 6
Course Ethics and Professional Deontology
ECTS 6
Course Modern Language
ECTS 6
Course Elective A
ECTS 6

YEAR 4

Course
Ects
Course Brand Management
ECTS 6
Course Media Planning
ECTS 6
Course Behavior and consumer experience
ECTS 6
Course Strategic Planning
ECTS 6
Course Communication and Law
ECTS 6
Course Innovation and project management in Communication
ECTS 6
Course Public Opinion
ECTS 6
Course Elective B
ECTS 6
Course Final Degree Project
ECTS 6
Course External Work Experience
ECTS 6

OPTIONAL COURSES

Course
Ects
Course Organization of events and protocol
ECTS 6
Course BTL Advertising Strategies (Below the line)
ECTS 6
Course Corporate Reputation and CSR (Corporate Social Responsibility)
ECTS 6
Course Campaign Planning and Execution
ECTS 6

Admission and Scholarships

Start your Admission process here
Prices Academic Year 2020/21
Reservation Fee
Reservation Fee
Reservation Fee
$750.00
Enrollment Fee
Enrollment Fee
Enrollment Fee
$1,295.00
Total (Price)
Total (Price)
Total (Price)
$9,900.00
By Month (Price)
By Month (Price)
By Month (Price)
$1,100.00
Price per Credit
Price per Credit
Price per Credit
$165.00
Number of Credits
Number of Credits
Number of Credits
60
Option
100% english
Enrollment Fee
Enrollment Fee
Enrollment Fee
$1,295.00
Total (Price)
Total (Price)
Total (Price)
$11,400.00
By Month (Price)
By Month (Price)
By Month (Price)
$1,266.67
Price per Credit
Price per Credit
Price per Credit
$190.00
Scholarships And Aids

The CEU San Pablo University offers diverse options of Scholarships and Aids for bachelor’s degree students. Consult the options below:

Scholarships and Aid

Consult the Admission Process
Admission Process

Regulations
Regulations (In Spanish)

Internships

External academic internships are an unquestionably effective way to enter the labor market. They are a beneficial instrument for a student, who has the opportunity to acquire skills and competences that only a real work environment can provide. They are also equally useful for the companies and institutions, who can train candidates according to their internal development needs. A high percentage of students who do internships are recruited by the entities themselves to cover their personnel needs.  

The student of the Degree in Advertising and Public Relations will have 6 ECTS of curricular practices that have the objective of enabling the student to integrate him or herself professionally, and in an essentially practical way, in the field of advertising and strategic communication. 

The Degree in Advertising and Public Relations offers a wide range of professional options, especially in the private sector, both nationally and internationally: advertising agencies, PR consulting, boutique agencies, advertisers, media, etcetera.   

Management of the internships

Students of the Faculty of Humanities and Communication Sciences will be assisted in all matters related to their internships by: 

Careers Moncloa Calle Julián Romea 23, Building B, Office 1.27 

Phone: 91 456 42 18 - 91 514 01 17. 

carreras.moncloa@ceu.es 

The academic tutor of the University will evaluate and monitor the student’s internship period from start to finish.  

List of companies with an agreement to conduct an internship (PDF in Spanish) 

International

DISCOVER OUR CEU GLOBAL CAMPUS INTERNATIONAL PROGRAMS

Complement your degree programme with a foreign Academic Certificate (online, in campus, blended). Choose the best one for you:

  • Premium International Bilingual Programs (IBP's) to obtain an Academic Certification from prestigious American universities located in Chicago, Boston, New York or Los Angeles. (Avalaible for the Faculties of: Law, Economics & Business, Communication & Humanities, Pharmacy and the Institute of Technology,)
  • International Online Programs (IOP's), a flexible way to suit your needs and enter a global market. (Avalaible for all Faculties)
  • International Professional Programs (IPP's) to design your own professional future with the best institutions. (Avalaible for the Faculties of Law, Economics & Business, Communication & Humanities)

Further information at CEU Global Campus

+ Info

ERASMUS +

Students of this Degree can participate in an international mobility within the Erasmus + Program of the European Commission or through Bilateral Agreements of exchange agreed between the CEU San Pablo University and other foreign Universities.  

Moreover, those who want a special education in a North American university the CEU-UCLA University Program is recommended for students of this profile. The CEU-Boston University Program is recommended for those who study Marketing and Business Management.  

The recommended period for this mobility is usually at the end of the Degree, during the last years. Moreover, the number of international students who choose the CEU for their education is increasing, so there is an international environment throughout the University.    

OUTGOING STUDENTS    

The student of this Degree will have international relations coordinators, who will have the task of orienting the students about the existing agreements for their degree program and accompany them throughout the mobility process.    

Likewise, we will advise you on the convenience or non-convenience of travelling to certain destinations, according to the circumstances and context of the place, looking for an alternative of mobility, both virtual and face-to-face.    

INCOMING STUDENTS: BLENDED MOBILITY  

Since the 2020-21 academic year, the equipment in our classrooms, the interactive teaching methodology and the new technologies allow the incoming students to take part in blended mobilities at the CEU San Pablo University, combining a virtual semester with a face-to-face one.  

All information regarding mobility is provided by the Vice-Rectorate of International Relations through its website and the mobility office.  

INTERNATIONALIZATION AT HOME: CEU GLOBAL CLASSROOM AND COIL METHODOLOGY  

An international university is also an interconnected university in its broader sense. Therefore, the CEU Educational Group is developing a new educational strategy, based on internationalization at home, through the innovative COIL projects.  

COIL is the acronym for Collaborative Online International Learning, a pioneer interactive methodology. It consists of digital classes between professors from two different universities and countries, which allows bringing the experience of global learning to a wider spectrum of students, regardless of their geographical location and without leaving home.  

The COIL modules are born from the collaboration of our Schools with other international centers for the development of common digital projects, integrated into the study plans, ensuring that they are adapted to the CEU methodology and to the academic needs of our students.    

We have international COIL projects in all the Schools, in our two campuses; partners in the United States, Europe, Latin America, etc. Our experience in pedagogical innovation and internationalization is our best guarantee.  

Contact us if you belong to a foreign university and want to be a partner of the USP-CEU in the design and implementation of COIL projects.  

 coil@ceu.es 

Facilities

At the CEU San Pablo University, the use and management of the material means and services are carried out under the principles of rationalization and sustainability, so they are sometimes shared by several centers and degrees. 

The Degree in Advertising and Public Relations is taught in the School of Humanities and Communication Sciences, located in the Moncloa campus. This campus has more than 75,000 square meters and its main infrastructures and equipment allow the development of the formative objectives and the planning of the teachings when adapting to the necessary requirements to carry out the different educational activities planned. 

Our Audiovisual Center is one of the best audiovisual spaces in Europe for the training of future professionals in the sector, with 3 Radio Studios, 2 Television Studios (one of them in chroma), 3 Editing and Post-production rooms, 3 spaces for Photography (a studio, an editing room and another one for development). Students will also have access to state-of-the-art technical equipment: video and photo cameras, lighting and sound equipment, as well as a multi-function classroom, IT rooms for teaching, 1 free access computer room, 2 editorial rooms (14 computers) and 1 free access room (6 computers). 

 

Digital media (HUB) 

  • We are a student-run, teacher-supervised digital newsroom focused on the development of Mobile Journalism (MOJO). 
  • We carry out interviews, reports and journalistic information in different media (radio, video, mobile) and spread it through social networks. 
  • It is a professional experience where all ideas are valued and discussed by the team (scholars and coordinators).  
  • We focus on the reality of the student and CEU alumni in a practical, enjoyable, agile and modern way through the new narratives, the transmedia reality and the updated knowledge of the new diffusion channels.   
  • We communicate in different formats the research of CEU professors, we attend classes, presentations and conferences, we talk to the most interesting guests and we provide useful and immediate information to the CEU community.  

Faculty

Director of the Degree
Dra. Dª. Mª Henar Alonso Mosquera
Number Of Professors

62

Professors
% Of Professors with a Doctorate

81%

Doctorates
% de doctores acreditados

50%

Acreditados

Quality

As a result of the commitment to the Quality of the CEU San Pablo University, the Institute of Technology has developed a series of procedures that ensure the continuous review and improvement of all taught official Degrees and Masters, and has established an Internal Quality Assurance System (Sistema de Garantía Interna de la Calidad - SGIC) of the Center.

The body in charge of the monitoring and guaranteeing the quality of the Official Degrees is the Internal Quality Commission (Comisión Interna de Calidad - CIC), which guarantees the presence of the different interest groups in its composition.