Degree

Bachelor’s Degree in Advertising and Public Relations

School

School of Humanities and Communication Sciences

Campus

Moncloa Campus, School of Humanities and Communication Sciences

ECTS

240 ECTS

Language of instruction

Spanish, English

Language level: Level B2 in Spanish and English (the latter only for international groups)

Places

150

PRESENTATION

The Bachelor’s Degree in Advertising and Public Relations aims to train students to a high degree of excellence so that they not only successfully enter the world of work, but can also choose between quality job offers where they can develop their full potential and talent.

Future professionals in the advertising, communication and public relations sector require theory-based and practical training in continuous and direct contact with the professional world and within an international environment.

The experience of the Universidad CEU San Pablo allows us to offer a leading and innovative teaching faculty that is committed to learning based on case studies, teamwork and an interest in and motivation for trends in the world of work.

Our students seek to work professionally in creative roles, as public relations executives, brand managers, designers, marketing directives, event organizers, even in professions that have yet to be established in a continuously evolving sector. Therefore, they opt for solid training in line with the sector and pursue training based on new career opportunities within the digital world.

WHY CHOOSE THE BACHELOR’S DEGREE IN ADVERTISING AND PUBLIC RELATIONS AT CEU?
  1. The Bachelor’s Degree in Advertising and Public Relations is designed to train the best professionals in a constantly evolving sector thanks to the systematic support of professionals and our methodology based on hands-on activities and case studies.
  2. Students can develop their creative and strategic planning skills to devise, develop and execute advertising and public relations campaigns on any medium, with a particular focus on the digital sphere.
  3. Our high rates of employability:
    • Our students enter the job market, working in quality positions within the sector: 85% of graduates are employed and 75% within the sector.
    • Our students now work in leadership positions within important organizations.
    • Many of our graduates are entrepreneurs with innovative companies specializing in new digital media.
  4. Our company internship agreements:
    • Compulsory subject worth 6 ECTS: students complete their studies with guaranteed professional experience on their résumés
    • We have the widest range of agreements –more than 1000– with companies, providing students with a huge variety of opportunities to choose the discipline that interests them most: advertising agencies, public relations consultants, communication departments, creative boutiques, media agencies, event agencies, etc.
    • Agreements with leading companies: Publicis, Sra. Rushmore, Weber Shandwick, Burson Marsteller. These agreements are the culmination of the academic background of the university and its experience in training in this sector.
  5. Our international vocation:
    • We offer more than 70 exchange agreements with universities in 25 countries in Europe and around the world, where our students can complete Erasmus or Bilateral programs as part of their degree.
    • The Universidad CEU San Pablo is also the only educational institution in Spain where it is possible to study the International Degree* (entirely in English).
    • In addition to these possibilities for internationalization, there is also the option of adding the International Bilingual Program between CEU and UCLA University Los Angeles, California y the International Bilingual Program between CEU and Boston University.
    • International Week is held each year for international students. During this week, 15 professors from different universities from around the world teach classes on communication-related subjects.
    *Except Language, End-of-Degree Project and Company Internships
  1. The largest selection of simultaneous degrees:
    • EYou can complete two university degrees in five years. The widest and most interdisciplinary selection, giving students the chance to simultaneously further their training.
    • You can study the Bachelor’s Degree in Advertising and Public Relations with: Marketing and Commercial Management, Digital Communication, Journalism, Audiovisual Communication, Humanities and Law.
  2. Theory-based and practical training in all subjects of the degree:
    • Methodology based on case studies
    • Programs such as De Cerca, Masterclass or Preparadores provide more than twenty professionals over the course of the year
    • La Agencia. An internal advertising agency formed by students where real-life campaigns are created
    • Small practical groups to facilitate experience-based learning, from 12 to 25 students.
    • Interconnected facilities with a 32TB shared storage system, equipped with 2 TV studios (one with a conventional set-up and one virtual), 2 radio stations, 3 editing and post-production suites, RTV and photography production areas, with free loan service
    • Fully updated technical equipment, with 23 HD-quality ENG video cameras and 4K and 360º formats.
    • Free equipment loan service and reservation of facilities for class work, end-of-degree project and personal study.
    • 4 graphic and digital design laboratories.
    • Audiovisual Center
  3. Fostering entrepreneurship: with the launch of the CEU Emprende Business Competition and the Entrepreneurial Club. This project, which works with a start-up accelerator, aims to promote entrepreneurial culture and develop the knowledge and skills needed to be an entrepreneur.
PROFILE OF NEW STUDENTS

Students on the Bachelor’s Degree in Advertising and Public Relations must be able to understand the role of communication in society and draw up and execute strategic communication plans and actions in the advertising and marketing sector as well as in corporate and business communication.

In specific terms, they must acquire the knowledge that enables them to:

  • Strategically and effectively resolve communication problems, whether advertising- or corporate-related.
  • Know the structure of the advertising, marketing and public relations sector and understand their changes: basic principles, elements, stakeholders and processes.
  • Know how to apply social and market research methods to be able to identify and analyze trends.
  • Initiate, plan and execute an advertising or corporate communication strategy in different contexts, whether commercial, business, social, political or corporate.
  • Initiate, develop and execute work based on creative processes.
  • Be familiar with communication resources and media, especially new technologies and digital media.
  • Be familiar with and use advertising and public relations language adapted to each context and medium, whether written or visual.
  • Have a critical approach to the role of advertising and public relations in society.
  • Develop the ability to work independently, ethically and as part of a team, with a proactive attitude and solid time management skills.

Syllabus

Year 1

Course
Ects
Syllabus
Course Principles of Advertising
ECTS 6
Syllabus
PDF
Course Fundamentals of Art and Design
ECTS 6
Syllabus
PDF
Course Theory of Communication and Information
ECTS 9
Syllabus
PDF
Course Language
ECTS 9
Syllabus
PDF
Course Fundamentals of Writing I
ECTS 6
Syllabus
PDF
Course Social Networks
ECTS 6
Syllabus
PDF
Course Contemporary Literary Movements
ECTS 6
Syllabus
PDF
Course Fundamentals of Photography and Aesthetics
ECTS 6
Syllabus
PDF
Course Contemporary World History
ECTS 6
Syllabus
PDF

Year 2

Course
Ects
Syllabus
Course Creative Thought
ECTS 6
Syllabus
PDF
Course Theory and Techniques in Public Relations
ECTS 6
Syllabus
PDF
Course Fundamentals of Writing II
ECTS 6
Syllabus
PDF
Course Production in Digital Environments
ECTS 6
Syllabus
PDF
Course Contemporary Spanish Literature
ECTS 6
Syllabus
PDF
Course Radio and Podcast
ECTS 6
Syllabus
PDF
Course Television and Video
ECTS 6
Syllabus
PDF
Course History of the Modern-Day World
ECTS 6
Syllabus
PDF
Course Communication and Marketing
ECTS 6
Syllabus
PDF
Course Political and Cultural Thought
ECTS 6
Syllabus
PDF

Year 3

Course
Ects
Syllabus
Course Advertising Creativity
ECTS 6
Syllabus
Course Advertising and Public Relations Language
ECTS 6
Syllabus
Course Structure of the Advertising and Public Relations Sectors
ECTS 6
Syllabus
Course Social Doctrine of the Catholic Church
ECTS 6
Syllabus
Course Social Research: Methods and Techniques
ECTS 6
Syllabus
Course Communication Management
ECTS 6
Syllabus
Course Contemporary Spanish History
ECTS 6
Syllabus
Course Ethics and Professional Deontology
ECTS 6
Syllabus
Course Modern Language
ECTS 6
Syllabus
Course Elective A
ECTS 6
Syllabus

Year 4

Course
Ects
Syllabus
Course Brand Management
ECTS 6
Syllabus
Course Media Planning
ECTS 6
Syllabus
Course Behavior and consumer experience
ECTS 6
Syllabus
Course Strategic Planning
ECTS 6
Syllabus
Course Communication and Law
ECTS 6
Syllabus
Course Innovation and project management in Communication
ECTS 6
Syllabus
Course Public Opinion
ECTS 6
Syllabus
Course Elective B
ECTS 6
Syllabus
Course Final Degree Project
ECTS 6
Syllabus
Course External Work Experience
ECTS 6
Syllabus

Year 5

Course
Ects
Syllabus
Course Organization of events and protocol
ECTS 6
Syllabus
Course BTL Advertising Strategies (Below the line)
ECTS 6
Syllabus
Course Corporate Reputation and CSR (Corporate Social Responsibility)
ECTS 6
Syllabus
Course Campaign Planning and Execution
ECTS 6
Syllabus