With the aim of achieving the best employment opportunities for students, CEU San Pablo University has created an authentic university-business link through teaching spaces where collaboration between professional and academic worlds is promoted and strengthened. This project, which began this academic year and is being implemented in all faculties, allows students to receive complementary training while taking their first steps in the job market.

The global sports and entertainment agency You First joins the Aulas CEU-Business of the School of Humanities and Communication Sciences to offer its students complementary training in specific areas of public relations, communication, content creation and talent management within the sports and entertainment industry.

A group of students have been selected to take part in this programme and will be guided by You First professionals, who will support and advise the participants throughout the course. The program integrates both theoretical and practical aspects of learning in order to provide students with the option of becoming part of the company’s team, where they will be able to carry out work experience in various departments of the agency.

You First is among the 10 most valuable sports agencies in the world, becoming the first Spanish and European firm of its kind to enter the Top 10 of the Forbes list. Operating in 14 countries with 21 offices, You First represents over 400 basketball players, 400 football players and up to 100 other different talent categories from other fields, with Basketball stars like Ja Morant, Serge Ibaka and Walter Tavares, footballers such as Gerard Moreno, Alexia Putellas and Fabián Ruiz, the athletes Ona Carbonell and Damián Quintero, and many other lifestyle talents and content creators appearing as clients. The company also offers innovative solutions in digital assets, consulting, sponsorship, advertising, events, content production and influencer marketing to more than 160 brands worldwide.