Journalism + Advertising and Public Relations
Dual Degree

Journalism + Advertising and Public Relations

International Option

The Dual Bachelor’s Degree that expands the limits of your professional profile in communications

Study the Dual Bachelor’s Degree in Journalism and Advertising and Public Relations at Universidad CEU San Pablo and become a communications professional in just 5 years.

All this from a practical and employability-oriented approach. You will be able to study in our fully renovated audiovisual center with the best laboratories, use cutting-edge technical material and access a curriculum adapted to the demands of society and the needs of communication in the digital era.

With this training you will be prepared to carry out creative advertising and communication campaigns, generate ideas and design messages adapted to new media. In addition, you will be able to develop strategies and informative, commercial and entertainment projects in multimedia environments.

School of Humanities and Communication Brochure (spanish only)
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Official Name

Degree in Journalism and Degree in Advertising and Public Relations

Centre

School of Humanities and Communication Sciences

Modality

Onsite

Credits

330 ECTS

Start

September 2024

Location

School of Humanities and Communication Sciences

Language

Spanish, Bilingual

Event

Come and meet our university!

Jornada de Puertas Abiertas CEU San Pablo - Marzo
Event

Come and meet our university!

Discover our educational offer and learn from professors, students and alumni all that the university has to offer. You will find answers to your questions about your future studies, internships, career opportunities, scholarships and grants, etc. In addition, our advisors will be available to explain in detail how to enter the university.

We look forward to seeing you on January 20 at 11:00h.

Differential values

Why study the Dual Bachelor’s Degree in Journalism and Advertising and Public Relations?

The Dual Bachelor’s Degree in Journalism and Advertising and Public Relations opens the doors to a multitude of job opportunities related to communication. Our way of understanding innovation, of accompanying you in your job placement, of equipping the infrastructures with the latest technology and of negotiating the best professional practices make CEU San Pablo the ideal place to achieve your goals.

Valores Diferenciales

The Dual Bachelor’s Degree in Journalism and Advertising and Public Relations opens the doors to a multitude of job opportunities related to communication. Our way of understanding innovation, of accompanying you in your job placement, of equipping the infrastructures with the latest technology and of negotiating the best professional practices make CEU San Pablo the ideal place to achieve your goals.

Did you know that CEU was the birthplace of one of the first specialized journalism schools in Spain? It is "El Debate", a pioneering School of Journalism founded in 1926, which makes us a historical school in the teaching of communication sciences. 

With this Dual Bachelor’s Degree, in addition to obtaining specific training for your degree, you will complete your profile with an education in values. In this way, you will become a professional who seeks excellence in everything he or she does, prioritizing the good of the person above other aspects.

We have never stopped being pioneers. We were the first to bet on Digital Communication studies. Now, with this Dual Bachelor’s Degree, we bring a comprehensive training adapted to the current needs of the labor market.

A faculty made up of academics and professionals with extensive experience in the most relevant media and brands that will teach and guide you during your studies. In addition, you will be able to attend numerous conferences and lectures by prominent journalists and industry personalities.

Work on real multimedia projects from day one. Develop your creative skills by working in a team. In this space you will be able to realize your own ideas and develop your strategic, technical, and analytical skills.

We are the only university center where you can study Journalism entirely in English. In addition, you can take one or more internships at leading universities in more than 25 countries, as well as a stay at UCLA Extension (California) with an International Bilingual Program. Discover all your options.

In this Dual Bachelor’s Degree you will be able to do a double internship, in the fourth and fifth year. In this way, you will have real experience in both fields of knowledge, you will make contacts in companies in both sectors, and you will be able to define what you want your field of specialization to be.

Renovated facilities of the School of Humanities and Communication Sciences, becoming one of the best audiovisual spaces in Europe for future professionals in the sector: radio studios, television sets, editing and post-production rooms, photography spaces, specialized classrooms... Discover all that the University puts at your disposal.

International Bilingual Program: get a differential professional profile

International Bilingual Programs

International Bilingual Program: get a differential professional profile

Can you imagine studying at a prestigious American university? With the International Bilingual Program you will be able to complete your studies with exclusive training in the United States. Upon completion, you will receive an official degree in Business Administration and Management, a Bilingual Program Diploma from Universidad CEU San Pablo and a certificate issued by Boston University.

UCLA Extension - Digital Media & Strategic Communications

Study at a university recognized in the field of communication and digital media. The CEU-UCLA Extension Program (University of California, Los Angeles) is aimed at students from the School of Humanities and Communication Sciences and the School of Economics and Business Administration who want to master the latest trends in Digital Strategic Communication and Marketing at an international level. It includes a training period in Madrid and a training semester in Los Angeles (USA). You will also have the opportunity to do an internship. 

UCLA Extension - Film & TV Development

Study at a university recognized in the field of communication and digital media. The Film & TV Development Program, taught by professors from the University of California, Los Angeles, is aimed at students from the School of Humanities and Communication Sciences who want to develop their careers as content developers and creative producers of film and television in the world capital of the audiovisual entertainment sector. It includes a training period in Madrid and a training semester in Los Angeles (USA). You will also have the opportunity to do an internship. 

  • Lucía Aróstegui

    The prestige and facilities of CEU San Pablo, especially the audiovisual center, were very important when choosing this University. In addition, the professors are very approachable and make the classes very enjoyable.

    Lucía Aróstegui

    Student of the Dual Bachelor’s Degree in Journalism and PR.

Facilities

In the School of Humanities and Communication Sciences we have new facilities with more than 75,000 square meters of campus and the most advanced equipment for study and university life.

Instalaciones Humanidades y Comunicación - Facultad

Facultad

estudios de radio

Radio studios

platós de televisión

Television sets

Instalaciones Humanidades y Comunicación - Platós Televisión - 1

Television sets

estudios de realización

Production studios

Plataforma The Hub

The HUB

Instalaciones Laboratorio de fotografía

Laboratorio de fotografía

Instalaciones Humanidades y Comunicación - Aula

Classroom

Instalaciones Humanidades y Comunicación - Aula Ordenadores

Computer room

Instalaciones Humanidades y Comunicación - Cafetería

Cafeteria

Instalaciones Humanidades y Comunicación - Hall

Hall

Instalaciones Humanidades y Comunicación - Zona Comun

Common Area

University life

An unforgettable university experience

The university years are unique and are remembered for the rest of your life. At Universidad CEU San Pablo, we value the importance of this vital stage and we want you to be the protagonist of a memorable experience. That is why we offer you a multitude of activities and services so that you can make the most of your university years. 

Campus Life

We offer you a wide range of free activities on campus and outdoors such as hiking, Ninja Warriors, latest cultural proposals, urban dances, etc. 

Clubs

Share your interests and concerns with other people in the clubs of eSports, Stock Exchange, Gastronomy, Debate, Fashion, Protocol... 

Professional Careers

A team of career advisors is available to advise you on all matters relating to your professional development. 

Support Program: University Wellbeing Service (SOU)

You have at your disposal a service of psychopedagogical counsellors who will support you in your personal development and academic performance.

Support: Buddy Program

Final year students bring their experience to make your first months at university easier.

Support: GPS Program

Receive mentoring from professors and professionals with solid personal and professional careers. In addition, you will receive master classes on the most in-demand skills in the market.  

Social engagement

It participates in development cooperation projects (national and international), social volunteering and donation campaigns to build a fairer society. 

Pastoral Guidance

Share your faith and take part in pilgrimages, spiritual exercises, celebration of the sacraments, conferences... 

"Futuro" Program

You will develop values and attitudes that drive a committed professional and personal life. You will achieve competencies in communication, self-awareness, leadership, sustainability and professional purpose.     

We offer you a wide range of free activities on campus and outdoors such as hiking, Ninja Warriors, latest cultural proposals, urban dances, etc. 

Share your interests and concerns with other people in the clubs of eSports, Stock Exchange, Gastronomy, Debate, Fashion, Protocol... 

A team of career advisors is available to advise you on all matters relating to your professional development. 

You have at your disposal a service of psychopedagogical counsellors who will support you in your personal development and academic performance.

Final year students bring their experience to make your first months at university easier.

Receive mentoring from professors and professionals with solid personal and professional careers. In addition, you will receive master classes on the most in-demand skills in the market.  

It participates in development cooperation projects (national and international), social volunteering and donation campaigns to build a fairer society. 

Share your faith and take part in pilgrimages, spiritual exercises, celebration of the sacraments, conferences... 

You will develop values and attitudes that drive a committed professional and personal life. You will achieve competencies in communication, self-awareness, leadership, sustainability and professional purpose.     

Keep up to date with all the CEU's news on social media

We want to connect with you: on our social networks you can keep up to date with the latest news from the University. You can find us on:

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List of subjects

Subject ECTS Character Language Teaching Guide
Contemporary Literature Movements 6 Basic training ES
Fundamentals of Art and Design 6 Basic training EN Teaching Guide
Fundamentals of Photography and Aesthetics 6 Basic training ES Teaching Guide
Fundamentals of Writing I 6 Basic training EN Teaching Guide
Principles of Advertising 6 Basic training EN / ES Teaching Guide
Contemporary World History 6 Basic training EN / ES Teaching Guide
Communication and Information Theory 9 Basic training EN / ES
Language 9 Basic training EN / ES Teaching Guide
Social Media 6 Basic training EN / ES
Subject ECTS Character Language Teaching Guide
Communication and Marketing 6 Compulsory ES Teaching Guide
Political and Cultural Thought 6 Compulsory EN / ES Teaching Guide
Contemporary Spanish Literature 6 Compulsory EN Teaching Guide
Fundamentals of Writing II 6 Compulsory ES Teaching Guide
History of Spanish Journalism 6 Compulsory ES Teaching Guide
Journalistic Design 6 Compulsory ES Teaching Guide
Journalistic Writing I 6 Compulsory EN / ES
Modern World History 6 Compulsory ES
Porduction in Digital Environments 6 Compulsory ES
Radio and Podcast 6 Compulsory ES Teaching Guide
Television and Video 6 Compulsory EN / ES Teaching Guide
Creative Thinking 6 Compulsory ES
Subject ECTS Character Language Teaching Guide
Audiovisual Journalism 6 Compulsory ES Teaching Guide
Catholic Social Doctrine 6 Compulsory EN
Contermporary History of Spain 6 Compulsory EN / ES
Documentation and Research Techniques 6 Compulsory EN Teaching Guide
Ethics and Professional Deontology 6 Compulsory EN / ES Teaching Guide
Fundamentals of Specialised Journalism 6 Compulsory ES Teaching Guide
Journalistic Writing II 6 Compulsory ES
Modern Language 6 Compulsory EN / ES Teaching Guide
Public Relations Theory and Technique 6 Compulsory ES
Structure of the Advertising and Public Relations Sector 6 Compulsory ES
UX - User Experience 6 Compulsory EN / ES
Communication Management 6 Compulsory EN / ES Teaching Guide
Subject ECTS Character Language Teaching Guide
Advertising Creativity 6 Compulsory ES Teaching Guide
Data Analysis and Visualisation 6 Compulsory EN / ES
Media and Business Environment 6 Compulsory EN / ES Teaching Guide
Opinion Genres 6 Compulsory EN / ES Teaching Guide
Social Research Methods and Techniques 6 Compulsory ES
Cultural and Scientific Journalism 6 Optional ES Teaching Guide
Political and Economic Journalism 6 Optional EN / ES Teaching Guide
Social and Religious Journalism 6 Optional ES
Sports Journalism 6 Optional ES Teaching Guide
Communication and Law 6 Compulsory EN Teaching Guide
Innovation and Communication Project Management 6 Compulsory EN
International Relations 6 Compulsory ES Teaching Guide
Public Opinion 6 Compulsory ES Teaching Guide
Internships in Companies (Journalism) 6 Practicum ES Teaching Guide
Bachelor's Degree Dissertation (Journalism) 6 Final year project ES Teaching Guide
Optativa B: El alumno deberá cursar una asignatura de 6 ECTS a elegir entre las optativas ofertadas 6 Obligatoria SPA --
Subject ECTS Character Language Teaching Guide
Advertising and Public Relations Language 6 Compulsory ES
Media Planning 6 Compulsory ES Teaching Guide
Campaign Production and Execution 6 Optional ES
Corporate Reputation and CSR (Corporate Social Responsibility) 6 Optional ES Teaching Guide
Brand Management 6 Compulsory ES Teaching Guide
Consumer Behaviour and Experience 6 Compulsory ES
Strategic Planning 6 Compulsory ES Teaching Guide
Internships in Companies (Advertising and Public Relations) 6 Practicum ES Teaching Guide
Bachelor's Degree Dissertation (Advertising and Public Relations) 6 Final year project ES Teaching Guide
BTL Advertising Strategies (Below the line) 6 Optional ES Teaching Guide
Event Organisation and Protocol 6 Optional ES
Optativa A: El alumno deberá cursar una asignatura de 6 ECTS a elegir entre las optativas ofertadas 6 Obligatoria SPA --
Optativa B: El alumno deberá cursar una asignatura de 6 ECTS a elegir entre las optativas ofertadas 6 Obligatoria SPA --
Additional programmes

Expand your knowledge and dazzle with your profile

Obtaining your degree is the first step towards achieving the future you want. But to make your professional profile shine like no other, you can broaden your knowledge with other courses at Univesidad CEU San Pablo. 

Competences

Learn how to tell stories through different media

In the School of Humanities and Communication Sciences at Universidad CEU San Pablo you will learn the skills required to be a communication professional in the new digital environment, but without losing sight of the importance of performing the profession with rigor and professionalism

Acquire the skills that will position you as a versatile expert, capable of communicating through different media, in different formats and multiple supports. Develop your creative and planning skills. Become a valued professional in the world of communication by mastering the following skills:

Competencias Comunicacion Generica [450]

In the School of Humanities and Communication Sciences at Universidad CEU San Pablo you will learn the skills required to be a communication professional in the new digital environment, but without losing sight of the importance of performing the profession with rigor and professionalism

Acquire the skills that will position you as a versatile expert, capable of communicating through different media, in different formats and multiple supports. Develop your creative and planning skills. Become a valued professional in the world of communication by mastering the following skills:

To know the communications networks, their structure, applications, and services. Differentiate the different agents and functions in journalism, advertising, public relations, and communication. 

The oral and written communicative efficiency is fundamental to develop journalistic and advertising tasks, therefore, a great number of related competences must be developed, both in Spanish and English, in case of choosing the international Dual Bachelor’s Degree.

Distinguish the different forms and functions of persuasive communication. Analyze communicative messages and understand the basic principles of written communication. Use the language correctly in each of the specific areas of communication.

Understand texts on any relevant topic and know how to summarize or adapt them using a language or lexicon understandable to a majority audience. Understand informative or communicative production, written or audiovisual, in Spanish and standard English.

Communicate in traditional media, such as press, photography, radio, television, in its modern combined forms (multimedia) or in new digital media. Devise, plan and execute informative or communicative projects.

Use computer techniques for the representation and transmission of facts and data. Demonstrate skills in the use of information and communication technologies. Design formal and aesthetic aspects in written, graphic, audiovisual, and digital media.

Construct messages taking into account the basic principles of advertising and strategic and written communication, in addition to the legal requirements derived from the applicable regulations, ethical principles and professional ethics. Check the sources. 

Have a proactive attitude and time management skills. Mastering communication techniques, but also the ability to adapt to changes in media and needs. Use creativity to innovate.

Internships

Practice your communication skills as a journalist and publicist

Prácticas en Empresas
Internships

Practice your communication skills as a journalist and publicist

Internships in the best advertising and media agencies will be the prelude that will serve as training to boost your professional profile. You will be able to apply what you have learned in agencies such as Ogilvy, Havas Media Group, Publicis, McCann, in corporate communication offices and in the most relevant media such as RNE, Grupo Atresmedia, Mediaset, Cadena SER, El Mundo, ABC and many more.

Collaborate with us

We have agreements with more than 1,000 companies, agencies, and institutions from all sectors. Choose the one that best suits your interests. 

EFE
HAVAS Mediagroup
LLYC
Ogilvy
Museo Nacional el Prado
Publicis communications
Coca Cola
L'Oreal
Career opportunities

A versatile profile that opens the doors to the professional world.

Salidas profesionales
Career opportunities

A versatile profile that opens the doors to the professional world.

Companies and the media need professional, rigorous, and versatile communicators who know how to express themselves correctly, manage information and provide a creative vision. With this Dual Bachelor’s Degree you will develop a profile that adapts to a large number of professional opportunities:

  • Editor of journalistic information in any medium.
  • Portal manager and content editor.
  • Editor or person in charge of press or institutional communication
  • Researcher, teacher, and communication consultant.

Job placement

At Universidad CEU San Pablo we know firsthand the professional profile demanded by companies. For this reason, we train you in digital and personal skills that will make your profile stand out in the labor market. We also offer you the Professional Guidance Service so that you can design your professional career, either working in companies or undertaking your own projects. Join the high percentage of graduates who are already working!  

Admission Process

Admission Process

The admission process at our university consists of an assessment of your academic and professional profile, admission tests and an interview. 

Build your future today, and do it in just 4 steps: 

1. Documentación

Application

Enter the Admissions Portal and fill in the form to start your process.

Reserva de plaza

Interview

Have an interview with a professor from your school so that we can get to know you and you can solve all your doubts about the university or the chosen degree.

Matrícula

Booking

Once you have received confirmation of your admission, pre-enroll and reserve your place with us.

Entrevista de admisión

Enrollment

Once you receive the results of the EVAU, upload the documentation and formalize your enrollment.

New student profile

The student of the Dual Bachelor’s Degree in Journalism and Advertising and Public Relations must be creative and have an interest in oral and written expression, as well as in communication. In addition, it is important to have an interest in understanding society and today's world. It will be valued that the student has a background in the branch of Social and Legal Sciences.

Scholarships and grants

We offer you scholarships and grants because we believe in your talent.

Becas y ayudas
Scholarships and grants

We offer you scholarships and grants because we believe in your talent.

We want all talented students with a desire to excel to have access to opportunities to develop and achieve the best future. That is why we have created the scholarship and aid programme that invests the most in Spain. Find out more about the grants you can access as a student at Universidad CEU San Pablo. 

Prices Academic Year 24-25

ModeSpanishBilingual
Reservation fee*850.00 €850.00 €
Enrolment Fee**1,900.00 €1,900.00 €
Number of credits60 ECTS60 ECTS
Price per credit**168.00 €183.00 €
Monthly payment1,120.00 €1,220.00 €
Prices10,080.00 €10,980.00 €

* The reservation fee is paid once, when the student enters the university.

** The price of the credit is the same for 1st year and higher courses in the current academic year. In future academic years the price of the credit may be updated.

INTERNATIONAL PROJECTION

Give your career a global reach with an international certificate

Proyección Internacional
INTERNATIONAL PROJECTION

Give your career a global reach with an international certificate

At Universidad CEU San Pablo, you can obtain a foreign academic certificate through three types of international programmes:

  1. International Bilingual Programs (IBP)    
  2. International Online Programs (IOP)  
  3. International Professional Programs (IPP)  

This is a unique opportunity to finish your education with an international profile that will open the doors to any job challenge you may set yourself.

Live an enriching experience on a personal and professional level!  

Mobility Programs

Give your career an international projection!

Movilidad Intenacional
Mobility Programs

Give your career an international projection!

Universidad CEU San Pablo offers you the opportunity to take one or more mobility programs to universities around the world. You can study in European universities thanks to the Erasmus+ Program or in universities outside Europe through Bilateral Exchange Agreements.   

By studying at the School of Humanities and Communication Sciences you will be able to study at the Freie Universität Berlin (Germany), Centennial College (Canada) or the University of California San Diego - Extension (United States), among many others.  

International internships

International work experience, the perfect career boost

Prácticas internacionales
International internships

International work experience, the perfect career boost

Do an internship abroad with the Erasmus+ Internship Grants. This will allow you to immerse yourself linguistically and culturally, as well as having an enriching experience that will help you both professionally and personally.

Can you imagine everything you can learn with an internship outside Spain? At Universidad CEU San Pablo, we can help you achieve it.

Professor Departament Profile
As a result of Universidad CEU San Pablo's commitment to Quality, the School of Humanities and Communication Sciences has a living Internal Quality Assurance System (SGIC), aligned with the SISCAL Guidelines at the Centre level, which ensures the review and continuous improvement of all official Bachelor's and Master's degrees.
 
2009

First formalised IQAS at the level of Universidad San Pablo-CEU  that guarantees the quality and continuous improvement of its Bachelor's and Master's degrees.

2012

The IQAS is approved at the Centre level where the IQC of each Centre approves proposals for improvement and their follow-up.

2022

Universidad San Pablo-CEU obtains the SISCAL madri+d model certification for all its centres and the Institutional Accreditation for the centres submitted

SISCAL Madri+d Fac. Humanidades

SISCAL madri+d certification

  • Law School
  • School of Economics and Business Administration
  • School of Humanities and Communication Sciences
  • School of Medicine
  • School of Pharmacy
  • Institute of Technology
  • University Institute for European Studies