Product Design and Strategic Management
Logo Universidad CEU San Pablo

Degree in  Product Design and Strategic Management

Shape the future by combining creativity and strategy to become a leader in product design.

Strategic Product Design and Management: your professional future in innovation, design, and business

This Bachelor's degree will prepare you to lead the development of innovative products in the design sector and beyond, combining creativity, strategy, and business acumen. You will learn to conceptualize, design, and manage products that respond to realmarketneeds, with a sustainable,ethical, and global perspective.

You will have access to leading teachers and collaborators in design, innovation, and product management. Their direct experience in the sector will allow you to learn about the latest trends, tools, and methodologies, as well as connect with an active and dynamic professional network. You will develop real projects with leading brands, creating a professional portfolio from the very beginning.

The Campus of Creativity at CEU San Pablo University is a unique space that encourages experimentation, collaborative work, and disruptive thinking. Here, you will develop your talent surrounded by passionate students and professionals in an international environment that promotes innovation and entrepreneurship.

Institute of Technology Brochure (spanish only)
Request information

Código de provincia asociado a SPAM telefónico. Por favor, proporciona otro número de teléfono.

Sending this request entails acceptance of our privacy policy for the purposes of answering your request.

File Holder: Fundación Universitaria San Pablo CEU (hereinafter, FUSP-CEU).
Purpose: Answer the request for information or manage the attendance at the event. It is expected that profiles will be drawn up.
Legitimacy: Consent of the party concerned.
Consignees: It is expected that personal data will be assigned to third parties (see additional information). International data transfers are not expected.
Rights: Access, rectification, limitation on processing and submission of claims to the supervisory authorities, along with other rights, as explained in the additional information.
Use of image: In compliance with the provisions of Law 1/1982, of 5 May, on the right to honour, personal and family privacy and own image, we will request your consent if needed to allow FUSP-CEU to fully or partially reproduce your image, and, as appropriate, those of your sons/daughters, taken when our events are held, whilst respecting the rights recognised under that law at all times. This authorisation and the subsequent assignment of rights would be free-of-charge and solely given for the purposes of distribution and/or promotion of the activities organised by FUSP-CEU, via FUSP-CEU's communications media, web sites and social networks.

Fields marked as (*) are mandatory

Official Name

Degree in Product Design and Strategic Management

Centre

Institute of Technology

Modality

Onsite

Credits

240 ECTS

Start

September 2026

Location

Campus de Creatividad - Calle Tutor, 35

Vacancies

80

Language

Spanish

Differential values

Why study the Bachelor's degree in Product Design at Universidad CEU San Pablo?

Studying the Bachelor's Degree in Product Design at CEU San Pablo University means committing to a comprehensive,creative, and future-oriented education, with access to advanced technology and strong ties to the professional sector. 

Studying the Bachelor's Degree in Product Design at CEU San Pablo University means committing to a comprehensive,creative, and future-oriented education, with access to advanced technology and strong ties to the professional sector. 

This Bachelor's degree combines creative design skills with solid knowledge 
of management, innovation, strategy, and design, preparing students to 
become professionals who are always up to date.

Creativity and innovation are encouraged, teaching students to anticipate and adapt to market trends, allowing them to stand out in a constantly changing sector. 

The program features expert faculty in innovation, management, and design, many of whom are active professionals who bring a practical and up-to-date perspective on the sector.

Thanks to agreements with companies, trade shows, and industry events, students have access to professional internships and contacts that facilitate their entry into the workforce.

The degree promotes an ethical and responsible approach to design so that it has a positive impact on society.

Learning is based on real projects, workshops, and collaborations with companies, allowing students to gain practical experience from the outset.

The university has state-of-the-art laboratories, design studios, and technology, providing an ideal environment for fostering creativity and learning.

The institution has a solid academic reputation and a long history of training professionals, which guarantees a quality education and recognition in the job market.

Conoce la Facultad en la que estudiarás

New Creativity Campus

campus-de-creatividad-ceu

New Creativity Campus

Guide your future towards design and creativity. Develop your full potential thanks to our cutting‑edge facilities and multidisciplinary spaces located in the heart of Madrid. Our animation studio and our design and innovation labs are ready to welcome you and open the doors to your professional future.

University life

An unforgettable university experience

The university years are unique and are remembered for the rest of your life. At Universidad CEU San Pablo, we value the importance of this vital stage and we want you to be the protagonist of a memorable experience. That is why we offer you a multitude of activities and services so that you can make the most of your university years. 

Campus Life

Extensive program of free activities on campus and outdoors.

Clubs

Share your interests and concerns with other people in clubs dedicated to the stock market, gastronomy, debate, protocol, and more.

Professional Careers

A team of advisors to assist you with all matters relating to your professional development.

Support Program: University Wellbeing Service (SOU)

Psycho-pedagogical counseling service to support you in your personal development and academic performance.

Support: Buddy Program

Students in their final years share their experiences to help you settle into your first few months at university.

Support: GPS Program

Mentoring teachers and professionals on the skills most in demand in the job market.

Social engagement

Development cooperation projects, volunteering, and donation campaigns for a fairer society.

Pastoral Guidance

Share your faith through pilgrimages, spiritual exercises, celebration of the sacraments, conferences...

Course "Diseña TU Futuro"

Boost your employability and become an expert in the job market and how companies operate.

Extensive program of free activities on campus and outdoors.

Share your interests and concerns with other people in clubs dedicated to the stock market, gastronomy, debate, protocol, and more.

A team of advisors to assist you with all matters relating to your professional development.

Psycho-pedagogical counseling service to support you in your personal development and academic performance.

Students in their final years share their experiences to help you settle into your first few months at university.

Mentoring teachers and professionals on the skills most in demand in the job market.

Development cooperation projects, volunteering, and donation campaigns for a fairer society.

Share your faith through pilgrimages, spiritual exercises, celebration of the sacraments, conferences...

Boost your employability and become an expert in the job market and how companies operate.

Also interesting for you

Type of subjects

Type Credits
Basic training 60 ECTS
Compulsory 150 ECTS
Elective 6 ECTS
External internships 12 ECTS
Final Degree Project 12 ECTS

Further information

Implementation

Favorable verification report for the 2026-2027 academic year

List of subjects

Subject ECTS Character Language Teaching Guide
Design Skills 6 Basic training --
Drawing and Analysis of Forms 6 Basic training --
Introduction and History of Design 6 Basic training --
Strategic Design for Product 6 Basic training --
Technical Drawing and Standardisation I 6 Basic training --
Technical Drawing and Standardisation II 6 Basic training --
Technical Foundations of Design I 6 Basic training --
Technical Foundations of Design II 6 Basic training --
Keys to Contemporary History 6 Compulsory --
Psychology and User-Centered Design 6 Compulsory --
Subject ECTS Character Language Teaching Guide
Techniques of Digital Representation in Design 6 Basic training --
Business Strategy and Design 6 Compulsory --
Design Studio I 6 Compulsory --
Design Studio II 6 Compulsory --
Man and the Modern World 6 Compulsory --
Materials for Design I 6 Compulsory --
Materials for Design II 6 Compulsory --
Mechanical Product Design 6 Compulsory --
Models and Prototypes 6 Compulsory --
Technology Applied to Product Design 6 Compulsory --
Subject ECTS Character Language Teaching Guide
Sustainability and Production 6 Basic training --
Design Futures 6 Compulsory --
Design Studio III 6 Compulsory --
Improving Manufacturing Processes 6 Compulsory --
Innovation Management in Product Design 6 Compulsory --
Interactive Prototyping of Products 6 Compulsory --
Interdisciplinary and experiential design workshop 6 Compulsory --
Manufacturing Processes 6 Compulsory --
Product Communication and Marketing 6 Compulsory --
Social Doctrine of the Church 6 Compulsory --
Subject ECTS Character Language Teaching Guide
Design Applied Legislation 6 Compulsory --
Economic and Financial Management of Design 6 Compulsory --
Entrepreneurship and Business Creation 6 Compulsory --
Project Management 6 Compulsory --
Quality Management in Product Design 6 Compulsory --
External Academic Internships 6 Practicum --
Final Degree Project 18 Final year project --

* El estudiante deberá cursar 6 ECTS a elegir de entre las asignaturas optativas ofertadas en el plan de estudios.

Subject ECTS Character Language Teaching Guide
Bioethics 3 Optional --
Fashion Store Design 6 Optional --
Great Books 3 Optional --
Introduction to Christianity 3 Optional --
Leather Accessories Design 6 Optional --
Additional programmes

Expand your knowledge and dazzle with your profile

Obtaining your degree is the first step towards achieving the future you want. But to make your professional profile shine like no other, you can broaden your knowledge with other courses at Univesidad CEU San Pablo. 

Competences

Skills and competencies you will master in the CEU's Bachelor's degree in Product Management and Design

By studying the CEU's Bachelor's degree in Product Management and Design, you will develop a set of professional skills that will enable you to lead product projects, combine creativity with strategy, and successfully tackle market challenges. Discover the skills that will make you a well-rounded professional ready to innovate. 

Competencias

By studying the CEU's Bachelor's degree in Product Management and Design, you will develop a set of professional skills that will enable you to lead product projects, combine creativity with strategy, and successfully tackle market challenges. Discover the skills that will make you a well-rounded professional ready to innovate. 

You will be able to conceptualize and design innovative and original products. Applying the latest trends and techniques in the sector.

You will learn to plan, coordinate, and execute projects, improving the competitiveness of companies

You will be able to explore and prototype possible scenarios to anticipate change and make strategic decisions today. You will combine creativity, critical thinking, and systemic vision to design solutions that respond to emerging challenges in society, technology, and the environment.

You will incorporate ethical and sustainable criteria into product design and management, ensuring a better future. 

You will improve your ability to present and defend ideas, both visually and verbally,  in order to effectively convey your vision. 

You will be able to collaborate with different profiles and lead creative and management projects in multidisciplinary environments.

You will learn to adjust to changes in the sector, keeping up to date and open to new trends and technologies.

CAREER OPPORTUNITIES

Your career after the Bachelor's degree in Product Design

Salidas profesionales
CAREER OPPORTUNITIES

Your career after the Bachelor's degree in Product Design

Graduates will be prepared to take on a wide variety of positions in diverse sectors (from health, food, fashion, automotive, etc.), in both creative roles and management and executive positions. Discover the main career opportunities offered by this degree.

Design Your Future Program

Boost your employability right from the start

Curso Diseña TU Futuro Universidad CEU San Pablo
Design Your Future Program

Boost your employability right from the start

Design YOUR Future is a program to accelerate the employability of undergraduate students, developed by the CEU Employability Advisory Board and Human Resources professionals from future employers. You will acquire fundamental skills and competencies to become the first choice in a selection process.  

This Bachelor’s degree includes key courses that will allow you to know in depth the labor market and the functioning of a company. You will learn what a company is, how it is structured, how to write a resume or how to face a job interview, etc.   

Admission Process

Admission Process

The admission process at our university consists of an assessment of your academic and professional profile, and an interview.

Build your future today, and do it in just 4 steps: 

1. Documentación

Application

Enter the Admissions Portal and fill in the form to start your process.

Reserva de plaza

Interview

Have an interview with a professor from your school so that we can get to know you and you can solve all your doubts about the university or the chosen degree.

Matrícula

Booking

Once you have received confirmation of your admission, pre-enroll and reserve your place with us.

Entrevista de admisión

Enrollment

Once you receive the results of the EVAU, upload the documentation and formalize your enrollment.

More information

New student profile

Scholarships and Grants

We offer you scholarships and grants because we believe in your talent.

Becas y ayudas
Scholarships and Grants

We offer you scholarships and grants because we believe in your talent.

We want all talented students with the desire to excel to have access to opportunities to develop and achieve the best future. That is why we have created the scholarship and aid program that invests the most in Spain. Find out more about the grants you can access as a student at Universidad CEU San Pablo.   

Prices Academic Year 26-27

Precios

Prices Academic Year 26-27

ModeEspañol
Reservation fee*950.00 €
Enrolment Fee**1,500.00 €
Number of credits***60 ECTS
Price per credit**140.00 €
Monthly payment933.33 €
Prices8,400.00 €

* The reservation fee is paid once, when the student enters the university.

** The price of the credit is the same for 1st year and higher courses in the current academic year. In future academic years the price of the credit may be updated.

*** The number of credits refers to the first academic year. This number may vary in subsequent years, depending on the degree program.

AWARDS AND RECOGNITIONS

WSCUC/WASC

Logo Wasc
AWARDS AND RECOGNITIONS

WSCUC/WASC

Universidad CEU San Pablo has obtained the WSCUC/WASC accreditation for six years (2025–2031), granted by the WASC Senior College and University Commission (WSCUC), which is recognized by the U.S. Department of Education to accredit universities both nationally and internationally. This achievement positions us as the first institution in the European Union that, while not being an American university, has earned this accreditation.

The WSCUC/WASC agency is known as one of the most rigorous accrediting bodies when it comes to university quality, innovation, internationalization, and technology. If you are looking for an education that meets U.S. academic standards without leaving Europe, Universidad CEU San Pablo offers you a unique opportunity.

Discover our international reach

Video-internacional-Fijo

Discover our international reach

La Universidad CEU San Pablo destaca por su carácter internacional. Dobles Titulaciones Internacionales, movilidad internacional, alumnos de más de 40 países… y, además, somos la primera universidad española y europea, No American College, en conseguir la acreditación estadounidense WSCUC/WASC, una de las más importantes del mundo.

International Bilingual Program: get a differential professional profile

International Bilingual Programs

International Bilingual Program: get a differential professional profile

Can you imagine studying at a prestigious American university? With the International Bilingual Program you will be able to complete your studies with exclusive training in the United States. Upon completion, you will receive an official degree in Business Administration and Management, a Bilingual Program Diploma from Universidad CEU San Pablo and a certificate issued by Boston University.

INTERNATIONAL REACH

Give your career a global reach with an international certificate

Proyección Internacional
INTERNATIONAL REACH

Give your career a global reach with an international certificate

At CEU San Pablo University, you can earn an international academic certificate through the following types of programs:

  1. International dual degree programs
  2. International online programs

This offers a unique opportunity to complete your education with an international profile that will open the doors to any career challenge you set your sights on.

Enjoy an enriching experience on both a personal and professional level!

Mobility Programs

Give your career an international projection!

Movilidad Intenacional
Mobility Programs

Give your career an international projection!

Universidad CEU San Pablo offers you the opportunity to take one or more mobility programs to universities around the world. You can study in European universities thanks to the Erasmus+ Program or in universities outside Europe through Bilateral Exchange Agreements.   

By studying at the School of Humanities and Communication Sciences you will be able to study at the Freie Universität Berlin (Germany), Centennial College (Canada) or the University of California San Diego - Extension (United States), among many others.  

International internships

International work experience, the perfect career boost

Prácticas internacionales
International internships

International work experience, the perfect career boost

Do an internship abroad with the Erasmus+ Internship Grants. This will allow you to immerse yourself linguistically and culturally, as well as having an enriching experience that will help you both professionally and personally.

Can you imagine everything you can learn with an internship outside Spain? At Universidad CEU San Pablo, we can help you achieve it.

As a result of Universidad CEU San Pablo's commitment to Quality, the Institute of Technology has a living Internal Quality Assurance System (SGIC), aligned with the SISCAL Guidelines at the Centre level, which ensures the review and continuous improvement of all official Bachelor's and Master's degrees.
 
2009

First formalised IQAS at the level of Universidad San Pablo-CEU  that guarantees the quality and continuous improvement of its Bachelor's and Master's degrees.

2012

The IQAS is approved at the Centre level where the IQC of each Centre approves proposals for improvement and their follow-up.

2022

Universidad San Pablo-CEU obtains the SISCAL Madri+d model certification for all its centers and Institutional Accreditation for the centers presented.

Acreditacion Madri+d EPS

madrid+d institutional accreditation

Universidad San Pablo-CEU has obtained Institutional Accreditation for the following university centers:

  • Law School 
  • School of Economics and Business 
  • School of Humanities and Communication Sciences 
  • School of Medicine 
  • Institute of Technology 
  • School of Pharmacy 
  • University Institute of European Studies 
SISCAL Madri+d EPS

IQAS madri+d certification

  • Law School 
  • School of Economics and Business 
  • School of Humanities and Communication Sciences 
  • School of Medicine 
  • School of Pharmacy 
  • Institute of Technology 
  • University Institute of European Studie

Academic year of implementation: 2026

School/institution: Institute of Technology

Renewal status: Favourable

Related documents

Facilities

Make an inquiry Apply for admission