Degree

Bachelor’s Degree in Digital Communication

School

School of Humanities and Communication Sciences

Campus

Moncloa Campus, School of Humanities and Communication Sciences

ECTS

240 ECTS

Language of instruction

Spanish, English

Language level: Level B2 in Spanish and English (the latter only for international groups).

If at the moment of admission the student does not have the required level of Spanish, we will provide additional courses in order to help them achieve it.

Places

90

PRESENTATION

The Bachelor’s Degree in Digital Communication provides comprehensive training in the field of communication and information technologies. The Universidad CEU San Pablo offers students a universal qualification, pioneer in Spain, which provides the skills and tools necessary to work professionally in the field of communication.

The great response to this degree in the sector endorses the work of an active, well experienced and dedicated faculty, which complements the theory-based training with practical training in classrooms, workshops and professional environments.

WHY CHOOSE THE BACHELOR’S DEGREE IN DIGITAL COMMUNICATION AT CEU?
  1. Innovative by tradition:
    • The Universidad CEU San Pablo, first School of Journalism in Spain, with an extensive and accredited background in the communication sector, launched the Bachelor’s Degree in Digital Communication in 2012. The origin of this pioneering degree dates back to 1993, with the creation of the University’s Own Degree in new Technologies.
    • In recent years, the university has promoted entrepreneurship by launching the CEU Emprende business competition and the Entrepreneurial Club. This project, bolstered by the start-up accelerator CEU Emprende, aims to promote entrepreneurial culture and develop the knowledge and skills needed to be an entrepreneur.
  2. Well-rounded professionals:
    • The Bachelor’s Degree in Digital Communication can be complemented with Public Relations and Advertising, Audiovisual Communication, Humanities and Marketing, giving students the chance to obtain greater competences and broaden their professional opportunities.
  3. International profile:
    • Students on the Bachelor’s Degree in Digital Communication can complement their studies through collaboration agreements with foreign universities through the Erasmus program and bilateral agreements signed between the Universidad CEU San Pablo and a hundred universities across Europe and the rest of the world.
    • In addition, the Universidad CEU San Pablo is the only educational institution in Spain where it is possible to study this degree in its international modality: entirely in English.
    • In addition to these possibilities for internationalization, there is also the International Bilingual Program between CEU and UCLA University Los Angeles, California,one of the ten best universities in the world according to the Academic Ranking of World Universities.
    • International Week is held each year for international students. During this week, 15 professors from different universities from around the world teach classes on communication-related subjects.
    *Except Language, End-of-Degree Project and Company Internships
  4. Comprehensive training:
    • The Universidad CEU San Pablo enhances and enriches the training of students on the degree with the University’s Own Degree in Values and Leadership, which develops competencies in personal leadership, leadership within teams and change management, innovation and entrepreneurship, and provides tools to enable the development of specific professional skills.
    • Events with prestigious professionals are organized through De Cerca, Preparadores Profesionales and Detrás de la Noticia programs, digital workshops, career fairs and follow-up seminars.
    • In addition, campus life campus life
  1. Theory-based and practical training:
    • Practical workshops of the subjects in small groups of 12-25 students.
    • Audiovisual Center: One of the best audiovisual spaces for the training of future professionals in the sector.
    • Interconnected facilities with a 32TB shared storage system, equipped with 2 TV studios (one with a conventional set-up and one virtual), 2 radio stations, 3 editing and post-production suites, RTV and photography production areas, with free loan service.
    • Fully updated technical equipment, with 23 HD-quality ENG video cameras and 4K and 360º formats.
    • Free equipment loan service and reservation of facilities for class work, end-of-degree project and personal study.
    • 4 graphic design and digital creativity laboratories.
  2. Professional environment:
    • Learning platforms where students experiment with new forms of Digital Communication, Journalism, Audiovisual Communication, Advertising and Humanities.
    • #CORRSS
    • The Agency
    • OnCEULab: Awarded the MediaLover 2017 prize for Best New Media.
  3. Company internships:
    • Through a compulsory subject on the Degree, organized through the Careers Department, students can access more than four thousand communication companies in the digital field including Prodigioso Volcán, Réplica Comunicación and Ecosistemas Digitales; media groups including RTVE, Grupo Atresmedia, Mediaset, Telemadrid, Cadena COPE, Cadena SER, Grupo Unidad Editorial, ABC and La Razón, press agencies including Agencia EFE and Europa press; advertising and communication agencies such as Ogilvi and McCANN and major corporations including Repsol, FCC and BBVA.
PROFILE OF NEW STUDENTS

The recommended profile for new students on the Bachelor’s Degree in Digital Communication

Students must be able to understand the role of communication in society and must have social, intellectual and technological inquisitiveness, as well as be aware of local current affairs, demonstrating an interest in new means of communication and the challenges and innovations they pose.

In specific terms, they must acquire the knowledge that enables them to:

  • Strengthen communication skills in the typical language of new multimedia, as well as the ability to produce, manage and administer content in the new digital media, through the appropriate and efficient use of specific information and communication technologies and techniques.
  • Acquire the ability to analyze communicative messages and assess the need for adequate and relevant communication and information in order to form a public opinion in line with the fundamental values of democracy.
  • Understand and acquire knowledge of the structure of the advertising and communication sector and its respective changes. In addition, knowing how to initiate, develop and execute a communication strategy and reflect critically on their own practice.
  • Develop the ability to create language in the different media (print, audiovisual and advertising), the ability to design the formal and aesthetic aspects of each medium, as well as the use of IT techniques to convey and transmit facts and data using infographics and photography techniques.
  • Further develop the capacity for analysis, synthesis and critical awareness of social realities and the relationship between streams of thought, science, knowledge and technology that affect the historical evolution of humanity. Understand the basic principles of both Spanish and global history, their future challenges and development of the capacity for critical analysis of news regarding the national and international reality in the media.
  • Develop the capacity to analyze structures, content and styles of radio and televised communication, and produce different types of sound and audiovisual content based on an idea, using the necessary narrative and technological techniques.
  • Learn a modern language and its specific terminology for use in the context inherent to the discipline and professional career.

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Competences

The degree in Digital Communication is oriented towards learning a series of skills by our students that are crucial for their effective development of their professional careers. Being aware of the importance of the necessary competences, we make a remarkable and recognized effort in their achievement of them at out University. 

Among the important number of competences, the following stand out: 

  • Development of the ability to create language in the different media (print, audiovisual and advertising), the ability to design formal and aesthetic aspects of each media, as well as the use of computer techniques for the representation and transmission of facts and data, through computer graphics systems and photographic techniques. 
  • Comprehension of the basic principles of Universal and Spanish History from a diachronic point of view, contextualizing the processes of historical change and the reasons that motivate them. 
  • Analysis of the structures, contents and styles of radio and television communication, in order to produce and make sound and audiovisual content of different kinds, according to an idea, using the necessary narrative and technological techniques. 
  • Acquiring the theoretical and practical knowledge for the development, planning, management and design of the different contents of communication in Web environments. 
  • Analysis and classification of the critical problems that are posed by literary works, in order to distinguish the features of the genre to which they belong and to select the most appropriate bibliography of an author or a literary trend. 
  • Comprehension of the business organization and the communication sector. 
  • Comprehension of the needs and motivations of the user in digital environments and acquiring the bases for the analysis, design, implementation and evaluation of a digital platform. 
  • Development of the ability to use correct language, according to linguistic theories, in each of the specific areas of communication and the development of the ability to create language both orally and in writing.

    More information about the competences in Spanish 

More information:

Syllabus

Year 1

Course
Ects
Syllabus
Course Social Networks
ECTS 6
Syllabus
PDF
Course Fundamentals of Art and Design
ECTS 6
Syllabus
PDF
Course Theory of Communication and Information
ECTS 9
Syllabus
PDF
Course Fundamentals of Photography and Aesthetics
ECTS 6
Syllabus
PDF
Course Principles of Advertising
ECTS 6
Syllabus
PDF
Course Language
ECTS 9
Syllabus
PDF
Course Fundamentals of Writing I
ECTS 6
Syllabus
PDF
Course Contemporary World History
ECTS 6
Syllabus
PDF
Course Digital Society
ECTS 6
Syllabus
PDF

Year 2

Course
Ects
Syllabus
Course Production in Digital Environments
ECTS 6
Syllabus
PDF
Course Web Environment I: Programming and Development
ECTS 6
Syllabus
PDF
Course Graphic communication and Digital Narrative
ECTS 6
Syllabus
PDF
Course Fundamentals of Writing II
ECTS 6
Syllabus
PDF
Course Contemporary Spanish Literature
ECTS 6
Syllabus
PDF
Course Radio and Podcast
ECTS 6
Syllabus
PDF
Course Television and Video
ECTS 6
Syllabus
PDF
Course History of the Modern-Day World
ECTS 6
Syllabus
PDF
Course Political and Cultural Thought
ECTS 6
Syllabus
PDF
Course Marketing and Digital Communication
ECTS 6
Syllabus
PDF

Year 3

Course
Ects
Syllabus
Course Web Environment II: Edition and Administration of Contents
ECTS 6
Syllabus
PDF
Course Community and Social Media Management
ECTS 6
Syllabus
PDF
Course Online Brand and Reputation
ECTS 6
Syllabus
PDF
Course Online Strategic Communication
ECTS 6
Syllabus
PDF
Course Social Doctrine of the Catholic Church
ECTS 6
Syllabus
PDF
Course User Experience (UX)
ECTS 6
Syllabus
PDF
Course Contemporary Spanish History
ECTS 6
Syllabus
PDF
Course Ethics and Professional Deontology
ECTS 6
Syllabus
PDF
Course Modern Language
ECTS 6
Syllabus
PDF
Course Elective A
ECTS 6
Syllabus

Year 4

Course
Ects
Syllabus
Course Web Environment III: Digital Content Integration
ECTS 6
Syllabus
Course Web Analytics and Data organization
ECTS 6
Syllabus
Course Innovation and project management in Communication
ECTS 6
Syllabus
Course Communication and Law
ECTS 6
Syllabus
Course Interactive Advertising
ECTS 6
Syllabus
Course E-commerce
ECTS 6
Syllabus
Course Public Opinion
ECTS 6
Syllabus
Course Elective B
ECTS 6
Syllabus
Course Final Degree Project
ECTS 6
Syllabus
Course External Work Experience
ECTS 6
Syllabus

Optional courses

Course
Ects
Syllabus
Course Ecosystem of the Digital Industry
ECTS 6
Syllabus
Course Augmented Reality and Virtual Reality
ECTS 6
Syllabus
Course Transmediality and Gamification
ECTS 6
Syllabus
PDF
Course Digital Advertising Planning
ECTS 6
Syllabus

Admission and Scholarships

Prices Academic Year 2020/21
Reservation Fee
Reservation Fee
Reservation Fee
$695.00
Enrollment Fee
Enrollment Fee
Enrollment Fee
$1,295.00
Total (Price)
Total (Price)
Total (Price)
$10,500.00
By Month (Price)
By Month (Price)
By Month (Price)
$1,166.67
Price per Credit
Price per Credit
Price per Credit
$175.00
Number of Credits
Number of Credits
Number of Credits
60
Option
100% english
Enrollment Fee
Enrollment Fee
Enrollment Fee
$1,295.00
Total (Price)
Total (Price)
Total (Price)
$12,060.00
By Month (Price)
By Month (Price)
By Month (Price)
$1,340.00
Price per Credit
Price per Credit
Price per Credit
$201.00
Scholarships And Aids

The CEU San Pablo University offers diverse options of Scholarships and Aids for bachelor’s degree students. Consult the options below:


Consult the Admission Process

Regulations

Internships

External academic internships are an unquestionably effective way to enter the labor market. They are a beneficial instrument for a student, who has the opportunity to acquire skills and competences that only a real work environment can provide. They are also equally useful for the companies and institutions, who can train candidates according to their internal development needs.

A high percentage of students who do internships are recruited by the entities themselves to cover their personnel needs. The student of the Degree in Digital Communication will have 6 ECTS of curricular practices that have the objective of enabling the student to integrate him or herself professionally, and in an essentially practical way, in the field of digital communication. 

The degree in Digital Communication offers a wide range of professional options, especially in the private sector, both nationally and internationally. Due to the importance of digital media and multimedia platforms, students of this degree can access to various jobs in this field. 

  

Managent of the internships

Careers Moncloa Calle Julián Romea 23, Building B, Office 1.27 

Phone: 91 456 42 18 - 91 514 01 17. carreras.moncloa@ceu.es 

The academic tutor of the University will evaluate and monitor the student’s internship period from start to finish.  

List of companies with an agreement to conduct an internship (PDF in Spanish)  

Mobility

ERASMUS +

Students of this Degree can participate in an international mobility within  the Erasmus + Program of the European Commission or through Bilateral Agreements of exchange agreed between the CEU San Pablo University and other foreign Universities. 

The recommended period for this mobility is usually at the end of the Degree, during the last years. Moreover, the number of international students who choose the CEU for their education is increasing, so there is an international environment throughout the University.  

OUTGOING STUDENTS  

The student of this Degree will have international relations coordinators, who will have the task of orienting the students about the existing agreements for their degree program and accompany them throughout the mobility process.  

Likewise, we will advise you on the convenience or non-convenience of travelling to certain destinations, according to the circumstances and context of the place, looking for an alternative of mobility, both virtual and face-to-face. 

INCOMING STUDENTS: BLENDED MOBILITY   

Since the 2020-21 academic year, the equipment in our classrooms, the interactive teaching methodology and the new technologies allow the incoming students to take part in blended mobilities at the CEU San Pablo University, combining a virtual semester with a face-to-face one.  

All information regarding mobility is provided by the Vice-Rectorate of International Relations through its website and the mobility office.  

International Bilingual Programs

The students of Digital Communication, thanks to the International Bilingual Programs organized in collaboration with the University of California, Los Angeles (UCLA), have the opportunity to live an international experience, which is increasingly important in a more and more global work environment.  

INTERNATIONALIZATION AT HOME: CEU GLOBAL CLASSROOM AND COIL METHODOLOGY    

An international university is also an interconnected university in its broader sense. Therefore, the CEU Educational Group is developing a new educational strategy, based on internationalization at home, through the innovative COIL projects.  

COIL is the acronym for Collaborative Online International Learning, a pioneer interactive methodology. It consists of digital classes between professors from two different universities and countries, which allows bringing the experience of global learning to a wider spectrum of students, regardless of their geographical location and without leaving home.  

The COIL modules are born from the collaboration of our Schools with other international centers for the development of common digital projects, integrated into the study plans, ensuring that they are adapted to the CEU methodology and to the academic needs of our students.  

 We have international COIL projects in all the Schools, in our two campuses; partners in the United States, Europe, Latin America, etc. Our experience in pedagogical innovation and internationalization is our best guarantee.  

 Contact us if you belong to a foreign university and want to be a partner of the USP-CEU in the design and implementation of COIL projects.  

coil@ceu.es

Facilities

At the CEU San Pablo University, the use and management of the material means and services are carried out under the principles of rationalization and sustainability, so they are sometimes shared by several centers and degrees. 

The Degree in Digital Communication is taught in the School of Humanities and Communication Sciences, located in the Moncloa campus. This campus has more than 75,000 square meters and its main infrastructures and equipment allow the development of the formative objectives and the planning of the teachings when adapting to the necessary requirements to carry out the different educational activities planned. 

Facultad de Humanidades

We offer the best facilities to our students: 

  • Large classrooms of degrees
  • 4 classrooms with more than 90 seats for to theoretical classes and evaluation tests. 
  • 7 work rooms limited to a maximum capacity of 30 seats each. 
  • TV and Radio study rooms, and editorial rooms 
  • Digital communication media (HUB) 
  • Photograph laboratory 
  • 2 classrooms dedicated solely to the teaching of modern languages 
  • 5 IT rooms for teaching and 2 classrooms of free access 
  • Technological and audiovisual means necessary to achieve the training objectives in all classrooms. 
  • 100% wifi coverage in all corners of the campus. 
  • International Relations Office. 
  • Career Center  

Faculty

Director of the Degree
Dra. Dª. Laura Monteagudo Barandalla
Number Of Professors

64

Professors
% Of Professors with a Doctorate

64 %

Doctorates

Quality

As a result of the commitment to the Quality of the CEU San Pablo University, the Institute of Technology has developed a series of procedures that ensure the continuous review and improvement of all taught official Degrees and Masters, and has established an Internal Quality Assurance System (Sistema de Garantía Interna de la Calidad - SGIC) of the Center.

The body in charge of the monitoring and guaranteeing the quality of the Official Degrees is the Internal Quality Commission (Comisión Interna de Calidad - CIC), which guarantees the presence of the different interest groups in its composition.