Universidad CEU San Pablo has hosted the Gente Buena Gente initiative, a movement that aims to make values the engine of the human transformation our society and the business world will face in the next decade.

This project, driven by the University and TRIVU, united for the same purpose, seeks to mark a before and after in the way we understand our role as a society, both personally and professionally. They will do so alongside prominent figures who play a crucial role in the business and social spheres in our country.

This launch edition was structured into two major blocks, with differentiated content depending on the target audiences: the morning session was designed for students, while the afternoon session was geared towards a professional profile.

In the first session, the following individuals participated: Pablo García Navarro, content creator on social media, Pablo González Ruiz de la Torre, CEO of TRIVU, Guillermo Martínez, director of Ayúdame 3D, Ousman Oumar, Founder and CEO of Nasco Te, Ángel Bartolomé, Vice Chancellor for Students and University Life at Universidad CEU San Pablo, Carlos Casas, Global Head of Talent at BBVA, Ángel Bonet, president of Impact CO, Alba Herrero, HR director at SAP, Cristina Delgado, Head of YouTube Sports, News in Spain & Portugal, Iñaki Bilbao Estrada, Spain Skills to Jobs Tech Alliance Lead, Amazon Web Services, Carmen Campos, Director of People, Talent, and Culture at Grupo Mutua Madrileña, Johanna Vella, Global Consulting Director, Country Manager Spain at PDA, Encarna Maroño, director of People and Culture at The Adecco Group, Jesús Torres, CHRO of Food Delivery Brands (Telepizza), Antonio Lasaga, HR director at AIRBUS, and Rosa Visiedo, Rector of Universidad CEU San Pablo University.

In the afternoon session, participants included Admiral Teodoro Esteban López Calderón from the Ministry of Defence, Natalia Bayona, executive director of the World Tourism Organisation of the United Nations, Gemma Mengual, elite athlete and Olympic champion, Juanjo Cano, president of KPMG Spain, Jordi Sáez Camacho, CEO of Clear Channel Spain, Ángel Sáenz de Cezano, Country Manager Spain & Portugal at LinkedIn, Pedro Rico, CEO of Vithas, Margarita Álvarez, director of Human Age Institute, Pablo González Ruiz de la Torre, CEO of TRIVU, Ignacio García Belenguer, general director of the Teatro Real, Javier Tello, general director of CEU, and Manuel del Campo Castillo, CEO of Axel Springer Spain – Business Insider Spain.

As explained by the CEO and founder of TRIVU, Pablo González Ruíz de la Torre: "We are launching this powerful movement together with CEU with the purpose of promoting fundamental values such as tolerance, collaboration, freedom, or responsibility as the engine of the transformation that we collectively face in Spain. Only in this way can we contribute to a more humane society and be better prepared for the great challenges and even greater opportunities that the future holds for us."

The Rector of the University, Rosa Visiedo, highlighted that at the University "we want to train excellent professionals but also good people willing to give their best to contribute to the common good and the improvement of the world we live in." For this, it is essential "to put into practice the technical knowledge of each profession and enrich them with values, attitudes, and human qualities." At the University, we share these values not only in the classrooms but also outside of them, through initiatives such as Gente Buena Gente, as well as through various extracurricular activities in sports, culture, social, pastoral, and volunteerism.

This alliance between Universidad CEU San Pablo and TRIVU, with the first edition of Gente Buena Gente, aims to achieve its purpose and give greater prominence to values in the professional sphere, beyond the individual talent of each person. These should be understood as the elements that differentiate great professionals from those who transcend and create a profound impact on people, organizations, and even society.