Programa UCLA University
Logo Universidad CEU San Pablo

Digital Media & Strategic Communications Program

The program, taught by professors from the University of California, Los Angeles (UCLA), is aimed at students from the School of Humanities and Communication Sciences and students from the Faculty of Economics, who want to master the latest trends in Digital Strategic Communication and Marketing at an international level.

  • Certificate

    Certificate in Marketing
    Certificate in Digital Media & Strategic Communication

  • Modality


  • Location

    Madrid (ES) and Los Ángeles (USA)

  • Length

    4 years (4 months in the USA)

  • Language


  • Compatibility

    Bachelor's degrees in Journalism, Advertising and Public Relations, Audiovisual Communication, Digital Communication, Marketing and related simultaneous degrees. 

Characteristics of the programme

Due to the high reputation of US education internationally, students with a US degree tend to be more highly valued by employers. This is a great opportunity for the student who wants to make a difference, growing and acquiring the knowledge to succeed in the dynamic and competitive field of marketing.

At the end of the programme, the student obtains an official certificate: "Marketing Certificate" and the programme certificate: "Digital Media & Strategic Communication" issued by UCLA Extension.

The city of Los Angeles

Los Angeles is a sprawling, bustling global city where many enterprises thrive in business, international trade, entertainment, culture, media, fashion, science, sports, technology, education, medicine and research. It is the perfect place to explore new trends in digital marketing and communication.

UCLA University

UCLA is the No. 1 public university in the United States in 2023, according to U.S. News & World Report's Best Colleges rankings, and No. 9 among the top 100 universities in the world in the Times Higher Education World Reputation Rankings. It combines the learning environment of a lively public university with the endless opportunities of a world-class city. Located in the beautiful Westwood neighbourhood, just minutes from Hollywood and downtown Los Angeles, the university offers everything students need to reach their full potential.

UCLA Extension

UCLA Extension is located within the UCLA campus. With more than 84,000 students enrolled each year, UCLA Extension is one of the largest continuing education programmes in the world. It is designed so that society as a whole can benefit from the academic synergies, research and resources offered by UCLA University. Students will enjoy international learning at the heart of the UCLA campus.


During the first three years of their degree at CEU, students in the programme will take the following subjects taught by CEU and UCLA professors in Madrid:

  • Academic Writing
  • Digital Marketing
  • Brand Management

During the 4th year of their degree at CEU, students will take the following courses in Los Angeles:

  • Integrated Marketing Communications
  • Digital Analytics
  • Advanced Digital and Social Media Marketing Strategies
  • Marketing Principles and Practices


Students on the programme benefit from two distinct and complementary educational methods which, combined, provide them with a global vision and an ability to adapt that will be highly valued when it comes to entering the job market.


To participate in the CEU-UCLA LOS ANGELES EXTENSION Programme, it is essential to be enrolled as a student at Universidad CEU San Pablo for the duration of the programme in one of the following degrees:

  • Double Bachelor's degree in Digital Communication + Audiovisual Communication
  • Double Bachelor's degree in Digital Communication + Journalism
  • Double Bachelor's degree in Digital Communication + Advertising and Public Relations
  • Double Bachelor's degree in Marketing + Digital Communication
  • Double Bachelor's degree in Marketing + Digital Communication + Excellence
  • Double Bachelor's degree in Journalism + Advertising and Public Relations
  • Dual Bachelor's degree in Advertising and Public Relations + Marketing (Bilingual)
  • Bachelor's degree in Digital Communication
  • Bachelor's degree in Marketing
  • Bachelor's degree in Marketing + Excellence
  • Bachelor's degree in Advertising and Public Relations