CEU - UCLA EXTENSION

Digital Media & Strategic Communications Program

Programme presentation

What does it involve?

Programme presentation

What does it involve?

The program, taught by professors from the University of California, Los Angeles (UCLA), is aimed at students from the School of Humanities and Communication Sciences and students from the Faculty of Economics, who want to master the latest trends in Digital Strategic Communication and Marketing at an international level.

Basic information

Certificate

Certificate in Marketing
Certificate in Digital Media & Strategic Communication

Modality

Blended

Location

Madrid (ES) and Los Ángeles (USA)

Length

4 years (4 months in the USA)

Language

English

Compatibility

Bachelor's degrees in Journalism, Advertising and Public Relations, Audiovisual Communication, Digital Communication, Marketing and related simultaneous degrees.

Features and benefits of the programme

Digital Media & Strategic Communications

Due to the high reputation of US education internationally, students with a US degree tend to be more highly valued by employers. This is a great opportunity for the student who wants to make a difference, growing and acquiring the knowledge to succeed in the dynamic and competitive field of marketing.

At the end of the programme, the student obtains an official certificate: “Marketing Certificate” and the programme certificate:“Digital Media & Strategic Communication” issued by UCLA Extension.

Advantages :

Simplified admission process to the partner university as a CEU student.
Compulsory UCLA medical insurance for the duration of the stay in the U.S.
TOEFL ITP exam preparation course and two ITP exams
Assistance from programme coordinators at USPCEU and UCLA Extension
Credit recognition
Academic preparation and counselling before and during mobility
Issuance of grade reports and programme diplomas
Rebate on official CEU fees during the stay in the programme

Programme structure

During the first three years of their degree at CEU, students in the programme will take the following subjects taught by CEU and UCLA professors in Madrid:

Academic Writing
Digital Marketing
Brand Management

During the 4th year of their degree at CEU, students will take the following courses in Los Angeles:

Integrated Marketing Communications
Digital Analytics
Advanced Digital and Social Media Marketing Strategies
Marketing Principles and Practices

Methodology

Students on the programme benefit from two different and complementary educational methods which, when combined, provide them with a global vision and an ability to adapt that will be highly valued when entering the job market.

The destination university

University of UCLA, Los Ángeles

The destination university

University of UCLA, Los Ángeles

UCLA University
UCLA is the No. 1 public university in the United States in 2023, according to U.S. News & World Report's ranking of the best universities, and No. 9 among the top 100 universities in the world, in the Times Higher Education World Reputation Rankings. It is a world-renowned public university. Located in the beautiful Westwood neighbourhood, just minutes from Hollywood and downtown Los Angeles, the university offers everything you need to reach your full potential.

UCLA Extension
UCLA Extension is located within the UCLA campus. With more than 84,000 students enrolled each year, UCLA Extension is one of the largest university-based continuing education programmes in the world. It is designed so that society as a whole can benefit from the academic synergies, research and resources offered by UCLA University. Students will enjoy international learning at the heart of the UCLA campus.

Degrees to which the programme applies

This international programme is aimed at students enrolled in the following degrees at la Universidad CEU San Pablo:

Degree

Marketing

The Bachelor's degree in Marketing can turn you into one of the most sought-after profiles by companies that seek to sell, open up to new markets, differentiate themselves and build customer loyalty.

Degree

Advertising and Public Relations

The Bachelor’s Degree in Advertising and Public Relations is designed to train the best professionals in a constantly evolving sector thanks to the systematic support of professionals and our methodology based on hands-on activities and case studies.

Degree

Digital Communication

The Bachelor’s Degree in Digital Communication provides comprehensive training in the field of communication and information technologies. The Universidad CEU San Pablo offers students a universal qualification, pioneer in Spain, which provides the skills and tools necessary to work professionally in the field of communication.

Dual Degree

Journalism + Advertising and Public Relations

El doble Grado en Periodismo y Publicidad y RR.PP. te prepara para ejecutar campañas de publicidad y comunicación, generar ideas y diseñar mensajes en un entorno altamente competitivo con garantías de éxito.

Dual Degree

Digital Communications + Audiovisual Communications

El doble Grado en Comunicación amplía tus fronteras hacia un entorno online con un atractivo plan de estudios y prácticas en la plataforma propia y en las empresas más relevantes del sector.

Dual Degree

Digital Communications + Journalism

El doble Grado en Comunicación Digital y Periodismo aúna tradición e innovación para formarte como profesionales del futuro con una clara proyección internacional.

Dual Degree

Digital Communications + Advertising and Public Relations

La simultaneidad de los Grados en Comunicación Digital y Publicidad te posiciona en un entorno privilegiado, ofreciéndote una completa formación, acorde con las demandas del mercado.

Dual Degree

Marketing + Digital Communications

El Grado simultáneo en Marketing y Comunicación Digital te convertirá en un profesional capaz de realizar análisis y proyectos de marketing con las herramientas de la comunicación digital.

Dual Degree

Advertising and Public Relations and Marketing

La combinación de los Grados en Publicidad y Relaciones Públicas y Marketing adquirirás un conocimiento amplio del entorno de la actividad comercial y comunicativa de organizaciones y empresas.

Admission requirements

Find out about the academic and administrative requirements for enrolling in the Digital Media & Strategic Communications programme and taking part in this unique educational experience.

Academic level

Pass the university entrance exams
Have a good academic record and show adequate motivation to participate in the programme.
Have an interview in English with the programme coordinator.

Required level of English

English level: C1
TOEFL: 560 ITP / 87 IBT
IELTS: 6.5
DET: 110

Administrative requirements

Aceptar las normas de permanencia en el programa

Economic conditions

We invite you to learn about the financial conditions of the international programme. Find out about the approximate costs of participation.

Estimated cost of the programme

Price of the programme for promotion 2026-27: €17,900

Course	2026-2027
1st-year students	€2,700
2nd-year students	€2,700
3rd-year students	€2,700
4th-year students	€9,800

Exclusive CEU student discount

The student of the programme has special economic conditions, enjoying a discount on the CEU fees during the academic year of mobility (the student continues to pay the CEU academic fees by virtue of the university place he/she occupies) and a reduced price on the official fees of the partner university.

PROMOTION	2025-2026
1st year	2.650 €
2nd year	2.650 €
3rd year	2.650 €
4th year	9.600 €
Total	17.550 €

Scholarships

The university may award scholarships to students with the best academic records to help them pay for part of the programme. The scholarships will in no case cover the full amount. The university reserves the right to leave scholarships vacant.

Frequently Asked Questions (FAQs)

Do you need more information?

International Relations Officer and Administrative Coordination - International Mobility

Mrs. Verónica Matilla Julián

Vice-Rectorate for Internationalization Tel: (+34) 915 14 01 05 Ext. 14653

[email protected]