Degree

Bachelor’s Degree in Digital Communication

School

School of Humanities and Communication Sciences

Campus

Moncloa Campus, School of Humanities and Communication Sciences

ECTS

240 ECTS

Language of instruction

Spanish, English

 

Language level: Level B2 in Spanish and English (the latter only for international groups)

Places

90

PRESENTATION

The Bachelor’s Degree in Digital Communication provides comprehensive training in the field of communication and information technologies. The Universidad CEU San Pablo offers students a universal qualification, pioneer in Spain, which provides the skills and tools necessary to work professionally in the field of communication.

The great response to this degree in the sector endorses the work of an active, well experienced and dedicated faculty, which complements the theory-based training with practical training in classrooms, workshops and professional environments.

WHY CHOOSE THE BACHELOR’S DEGREE IN DIGITAL COMMUNICATION AT CEU?
  1. Innovative by tradition:
    • The Universidad CEU San Pablo, first School of Journalism in Spain, with an extensive and accredited background in the communication sector, launched the Bachelor’s Degree in Digital Communication in 2012. The origin of this pioneering degree dates back to 1993, with the creation of the University’s Own Degree in new Technologies.
    • In recent years, the university has promoted entrepreneurship by launching the CEU Emprende business competition and the Entrepreneurial Club. This project, bolstered by the start-up accelerator CEU Emprende, aims to promote entrepreneurial culture and develop the knowledge and skills needed to be an entrepreneur.
  2. Well-rounded professionals:
    • The Bachelor’s Degree in Digital Communication can be complemented with Public Relations and Advertising, Audiovisual Communication, Humanities and Marketing, giving students the chance to obtain greater competences and broaden their professional opportunities.
  3. International profile:
    • Students on the Bachelor’s Degree in Digital Communication can complement their studies through collaboration agreements with foreign universities through the Erasmus program and bilateral agreements signed between the Universidad CEU San Pablo and a hundred universities across Europe and the rest of the world.
    • In addition, the Universidad CEU San Pablo is the only educational institution in Spain where it is possible to study this degree in its international modality: entirely in English.
    • In addition to these possibilities for internationalization, there is also the International Bilingual Program between CEU and UCLA University Los Angeles, California,one of the ten best universities in the world according to the Academic Ranking of World Universities.
    • International Week is held each year for international students. During this week, 15 professors from different universities from around the world teach classes on communication-related subjects.
    *Except Language, End-of-Degree Project and Company Internships
  4. Comprehensive training:
    • The Universidad CEU San Pablo enhances and enriches the training of students on the degree with the University’s Own Degree in Values and Leadership, which develops competencies in personal leadership, leadership within teams and change management, innovation and entrepreneurship, and provides tools to enable the development of specific professional skills.
    • Events with prestigious professionals are organized through De Cerca, Preparadores Profesionales and Detrás de la Noticia programs, digital workshops, career fairs and follow-up seminars.
    • In addition, campus life campus life
  1. Theory-based and practical training:
    • Practical workshops of the subjects in small groups of 12-25 students.
    • Audiovisual Center: One of the best audiovisual spaces for the training of future professionals in the sector.
    • Interconnected facilities with a 32TB shared storage system, equipped with 2 TV studios (one with a conventional set-up and one virtual), 2 radio stations, 3 editing and post-production suites, RTV and photography production areas, with free loan service.
    • Fully updated technical equipment, with 23 HD-quality ENG video cameras and 4K and 360º formats.
    • Free equipment loan service and reservation of facilities for class work, end-of-degree project and personal study.
    • 4 graphic design and digital creativity laboratories.
  2. Professional environment:
    • Learning platforms where students experiment with new forms of Digital Communication, Journalism, Audiovisual Communication, Advertising and Humanities.
    • #CORRSS
    • The Agency
    • OnCEULab: Awarded the MediaLover 2017 prize for Best New Media.
  3. Company internships:
    • Through a compulsory subject on the Degree, organized through the Careers Department, students can access more than four thousand communication companies in the digital field including Prodigioso Volcán, Réplica Comunicación and Ecosistemas Digitales; media groups including RTVE, Grupo Atresmedia, Mediaset, Telemadrid, Cadena COPE, Cadena SER, Grupo Unidad Editorial, ABC and La Razón, press agencies including Agencia EFE and Europa press; advertising and communication agencies such as Ogilvi and McCANN and major corporations including Repsol, FCC and BBVA.
PROFILE OF NEW STUDENTS

The recommended profile for new students on the Bachelor’s Degree in Digital Communication

Students must be able to understand the role of communication in society and must have social, intellectual and technological inquisitiveness, as well as be aware of local current affairs, demonstrating an interest in new means of communication and the challenges and innovations they pose.

In specific terms, they must acquire the knowledge that enables them to:

  • Strengthen communication skills in the typical language of new multimedia, as well as the ability to produce, manage and administer content in the new digital media, through the appropriate and efficient use of specific information and communication technologies and techniques.
  • Acquire the ability to analyze communicative messages and assess the need for adequate and relevant communication and information in order to form a public opinion in line with the fundamental values of democracy.
  • Understand and acquire knowledge of the structure of the advertising and communication sector and its respective changes. In addition, knowing how to initiate, develop and execute a communication strategy and reflect critically on their own practice.
  • Develop the ability to create language in the different media (print, audiovisual and advertising), the ability to design the formal and aesthetic aspects of each medium, as well as the use of IT techniques to convey and transmit facts and data using infographics and photography techniques.
  • Further develop the capacity for analysis, synthesis and critical awareness of social realities and the relationship between streams of thought, science, knowledge and technology that affect the historical evolution of humanity. Understand the basic principles of both Spanish and global history, their future challenges and development of the capacity for critical analysis of news regarding the national and international reality in the media.
  • Develop the capacity to analyze structures, content and styles of radio and televised communication, and produce different types of sound and audiovisual content based on an idea, using the necessary narrative and technological techniques.
  • Learn a modern language and its specific terminology for use in the context inherent to the discipline and professional career.

Syllabus

Year 1

Course
Ects
Course Social Networks
ECTS 6
Course Fundamentals of Art and Design
ECTS 6
Course Theory of Communication and Information
ECTS 9
Course Fundamentals of Photography and Aesthetics
ECTS 6
Course Principles of Advertising
ECTS 6
Course Language
ECTS 9
Course Fundamentals of Writing I
ECTS 6
Course Contemporary World History
ECTS 6
Course Digital Society
ECTS 6

Year 2

Course
Ects
Course Production in Digital Environments
ECTS 6
Course Web Environment I: Programming and Development
ECTS 6
Course Graphic communication and Digital Narrative
ECTS 6
Course Fundamentals of Writing II
ECTS 6
Course Contemporary Spanish Literature
ECTS 6
Course Radio and Podcast
ECTS 6
Course Television and Video
ECTS 6
Course History of the Modern-Day World
ECTS 6
Course Political and Cultural Thought
ECTS 6
Course Marketing and Digital Communication
ECTS 6

Year 3

Course
Ects
Course Web Environment II: Edition and Administration of Contents
ECTS 6
Course Community and Social Media Management
ECTS 6
Course Online Brand and Reputation
ECTS 6
Course Online Strategic Communication
ECTS 6
Course Social Doctrine of the Catholic Church
ECTS 6
Course User Experience (UX)
ECTS 6
Course Contemporary Spanish History
ECTS 6
Course Ethics and Professional Deontology
ECTS 6
Course Modern Language
ECTS 6
Course Elective A
ECTS 6

Year 4

Course
Ects
Course Web Environment III: Digital Content Integration
ECTS 6
Course Web Analytics and Data organization
ECTS 6
Course Innovation and project management in Communication
ECTS 6
Course Communication and Law
ECTS 6
Course Interactive Advertising
ECTS 6
Course E-commerce
ECTS 6
Course Public Opinion
ECTS 6
Course Elective B
ECTS 6
Course Final Degree Project
ECTS 6
Course External Work Experience
ECTS 6

Optional courses

Course
Ects
Course Ecosystem of the Digital Industry
ECTS 6
Course Augmented Reality and Virtual Reality
ECTS 6
Course Transmediality and Gamification
ECTS 6
Course Digital Advertising Planning
ECTS 6
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