The recommended profile for new students on the Bachelor’s Degree in Digital Communication
Students must be able to understand the role of communication in society and must have social, intellectual and technological inquisitiveness, as well as be aware of local current affairs, demonstrating an interest in new means of communication and the challenges and innovations they pose.
In specific terms, they must acquire the knowledge that enables them to:
- Strengthen communication skills in the typical language of new multimedia, as well as the ability to produce, manage and administer content in the new digital media, through the appropriate and efficient use of specific information and communication technologies and techniques.
- Acquire the ability to analyze communicative messages and assess the need for adequate and relevant communication and information in order to form a public opinion in line with the fundamental values of democracy.
- Understand and acquire knowledge of the structure of the advertising and communication sector and its respective changes. In addition, knowing how to initiate, develop and execute a communication strategy and reflect critically on their own practice.